Over forty brands. Millions of Australian households. One marketing leader to bring it all together.

This is the role where brand strategy, trade marketing and creative production all sit under one roof, and where the person leading them gets to shape how millions of Australians see, feel and buy our brands. If you've built high performing marketing teams before and you know how to turn a bold idea into a commercial result, keep reading.

Who we are

Directed is a powerhouse in consumer and enterprise technology. With over forty brands and thousands of products sold through major retailers, marketplaces and direct to the consumer, our products create excitement, bring convenience and add to the quality of life for Australians every day.

We've grown our brands and product range significantly over the last few years, and we're poised for our biggest year yet as we push into new categories. Multi brand, multi-channel, and unapologetically ambitious; this is a business that moves. If you want a company that puts your development, growth and success first, now is the time to join Directed.

About the role

Reporting to the Director of Sales and Operations and leading a team of 10+ high achievers, the Head of Marketing owns the strategy and the execution behind how our brands show up in the world.

This isn't a caretaker role. You'll set the marketing communication and content strategy across our owned and distributed brands, run the trade marketing engine that supports our sales teams and channel partners, and lead an in-house creative studio that brings it all to life. You'll partner across eCommerce, retail, product, IT and finance, and you'll be the person the executive team looks to for insight, direction and results.

If you thrive where creativity meets commercial accountability, this is your kind of challenge.

What you'll own

- Marketing communication and content strategy.



You'll build and execute a strategy for each brand that drives awareness, consideration and preference. PR and endorsements, sponsorships, social and content, recent brand launches, go to market plans, and an insights program that shapes real business decisions; it all runs through you. And you'll own the budget that powers it.
- Trade marketing. You'll develop trade marketing initiatives that make our sales teams and channel partners win: POS, events, trade shows, B2B campaigns and channel advertising. You'll manage the vendor, agency and media partnerships that deliver mutual value, and you'll be a genuine growth partner to our commercial success.
- Creative production. You'll lead an in-house studio spanning creative direction, graphic design, 3D, copy, video and social content. You'll keep the traffic flowing, scale with freelance talent when the pressure's on, protect brand consistency across every touchpoint, and keep quality high and error rates low.
- Team leadership. You'll lead, coach and lift a talented team. You'll set direction, manage performance honestly, allocate work smartly, and build the kind of environment where good people do their best work and want to stay.

What you'll bring

You've done this before, and you can prove it. You're commercially sharp, calm under pressure, and you lead by how you show up, not by what you put in a policy doc. Specifically, you'll bring:

- A track record of building and executing marketing communications strategy that moved the numbers
- Trade marketing experience in a multi brand, B2B2C environment




- Production or creative studio management experience, ideally with agile and scrum exposure
- Genuine team leadership; real influence, not just headcount management
- Strong budget management with a clear line to return on investment
- Prior agency management experience
- A data driven mindset, fluent in analytics tools such as Google Analytics, Euromonitor, Helium 10 and WGSN
- Deep social platform fluency across Meta and TikTok, including influencer marketing
- The communication skills to bring stakeholders along, from the studio floor to the executive team

How we'll know you're winning

- Brand sales, awareness, consideration and preference targets hit and beaten
- Social channels consistently delivering awareness and consideration
- The advertising budget delivering measurable return
- The production studio hitting output on time and on budget
- Clear, documented workflows used across the business
- A team that's performing, engaged and here to stay

Perks and benefits

You'll join a diverse, inclusive team that's genuinely invested in each other's success. We love what we do, we celebrate our wins, and we regularly get together for companywide social events. You'll also enjoy significant product discounts, salary packaging perks, and real opportunities to grow your career, with pathways into GM Marketing, Brand, Digital or CMO roles.

This hybrid role is based at our Tullamarine corporate head office, with the option to work from Richmond. You'll be on a great salary package and surrounded by a supportive, collegiate team that backs you to lead.

Next steps

If you're the kind of marketing leader who thinks in outcomes, builds culture by how you turn up, and gets a genuine kick out of turning ambitious ideas into commercial results, we'd love to meet you.

Apply now, and let's talk about what we could build together.

📌 Head of Marketing (Melbourne)
🏢 Directed Electronics Australia
📍 Melbourne