Introduction

This is not a pure practitioner role. The Head of Strategy builds the discipline, sets the standard and ensures that strategic thinking is embedded in everything the agency produces, from a retail brief to a brand platform. They are a credible and trusted partner to senior clients, a collaborative force with creative and account leadership, and the person who makes Cheil's work smarter.

Key Responsibilities

- Define and lead the strategic direction of the agency across brand, creative, communications, retail and CX
- Set the standard for strategic output across all accounts and ensure consistent quality across the team
- Act as the senior strategic voice in client relationships, new business pitches and agency leadership discussions
- Develop and present strategies at the most senior client level – including C-suite and global stakeholders
- Establish, develop and grow the strategy function at Cheil Australia – including team structure, tools, frameworks and ways of working
- Mentor and develop strategists within the team, building capability across the discipline
- Connect with Cheil's global network to share thinking, tools and case studies – and bring global intelligence into the local operation
- Build deep understanding of clients' brand, business, competitive landscape and consumer context
- Act as strategic guardian across short and long-term planning for key accounts
- Work closely with creative, account management, production and digital teams to ensure strategy informs and elevates the work




- Collaborate on creative development – provide clear direction at brief stage and constructive input throughout
- Partner with the GM of Campaign and Creative and senior leadership on agency positioning, new business and growth
- Assist in scoping strategic projects and building commercial proposals

Description

Qualifications and Experience

- 12+ years experience in a senior strategy role within an agency, consultancy or marketing environment
- Proven track record building or leading a strategy function – not just practising within one
- Experience developing brand, creative, communications, retail and CX strategies for large or global clients
- Strong background in consumer insights, audience segmentation and research methodologies
- Experience working with Samsung, consumer electronics, retail or telecommunications categories highly regarded
- Excellent written, verbal and visual presentation skills – confident and authoritative at the most senior level
- Familiarity with martech, analytics platforms and data-driven strategy development

Why Join Us?

- Work with one of the world’s most innovative brands — Samsung.
- Collaborate with global experts across technology, commerce, data, and creativity.
- Be part of a growing team driving Cheil’s transformation.
- Hybrid working model with Sydney Olympic Park HQ.
- Opportunities for career development and regional collaboration across the Cheil network.

Apply Now

If you're passionate about building relationships, keeping things moving and ready to take the next step in your career, we’d love to hear from you.

📌 Head of Strategy (Sydney)
🏢 The People Portal
📍 Sydney