Reporting to the Acquisition & Growth Lead, you'll plan and deliver integrated, outcome-driven campaigns that support Vodafone Business growth across SOHO, SME and Enterprise. You'll shape value propositions and translate features/offers into compelling customer benefits, connecting sharp messaging with high-performing digital journeys to maximise traffic quality, demand and conversion. You'll also work closely with teams across marketing, digital, creative and sales to ensure campaigns are executive effectively and deliver measurable business results.

What You'll Do

Campaign strategy & planning

- Develop integrated campaign strategies grounded in audience insight, business priorities and clear value propositions.

- Translate product features and offers into customer-centric, benefit-led messaging and structured message hierarchies.

- Define the optimal channel mix across paid media channels, with clear roles by funnel stage to generate qualified demand, leads and sales.

- Build campaign roadmaps,



budgets and customer journey maps that connect media, creative and on-site experience.

Messaging & creative development

- Create messaging frameworks that articulate perks with clarity and persuasion across formats.

- Brief and guide creative development to ensure channel-appropriate executions and strong message-click-landing alignment throughout the funnel.

- Execution & project management

- Lead end-to-end delivery (briefs, timelines, approvals, QA), ensuring campaigns launch on time and scale effectively.

- Partner with the Digital team to deliver fast, conversion-ready landing pages with robust tagging and mobile-first experiences.

- Coordinate with channel marketing to activate campaigns across retail, telesales and partner channels where relevant.

Media agency partnership

- Treat the media agen

📌 Integrated Campaign Manager (City of Sydney)
🏢 Tpg Telecom
📍 City of Sydney