Marketing Manager – New opening!

Chotto

Matte – Sydney - Bondi Full-time onsite About Us: Chotto Matte is a globally recognised Japanese-Peruvian fusion restaurant group with locations in London, Manchester, San Francisco, Toronto, Riyadh and coming this Summer – Sydney, Australia. Our venues are immersive spaces where vibrant cuisine meets energetic beats, offering guests a unique and engaging dining experience.

Role overview: As Marketing Manager you will be lead all local marketing initiatives while working closely with our global marketing team to ensure a cohesive and elevated brand presence.

You will develop and execute pre-opening strategies, collaborate with local brand partners, and work alongside the Sales team to drive revenue and engagement at our Sydney location.

Main Responsibilities: Strategy, Leadership & Planning Developing a comprehensive marketing strategy for the newest opening for Chotto Matte Sydney

Executing the wider Australian strategies, including press, digital media, sales and events

Creating and delivering a clear critical path for new openings tailored to the new region

Leading all pre-opening marketing initiatives, including go-to-market strategy, launch planning, and brand positioning within the local market

Supporting all international businesses, tailoring campaigns based on local needs

Engaging key internal stakeholders on current campaigns

Working closely and taking guidance from the Global Marketing Director to ensure that tone of voice, campaign activity and messaging is on brand Brand, Content & Social Media Leading and overseeing all social media strategy, including content planning, publishing, and performance optimisation across platforms

Developing content calendars aligned with key campaigns, seasonal moments, and business priorities

Overseeing the creation of high-performing content, including reels, influencer content,



and brand storytelling

Ensuring consistency of brand voice and visual identity across all digital channels PR, Partnerships & Influencer Marketing Working closely with appointed PR agencies to develop and execute press strategies, ensuring strong brand positioning and consistent media presence

Overseeing PR activity, including media outreach, press previews, and key moment amplification, holding agencies accountable against clear KPIs

Leading the development of strategic brand partnerships and collaborations that align with Chotto Matte’s identity and drive awareness

Identifying and executing high-impact collaborations across media, influencers, and premium lifestyle brands

Building and managing influencer relationships and campaigns to support brand growth and guest acquisition Campaigns, Revenue & Performance Project management on all campaigns and initiatives

Developing and executing campaigns that directly drive revenue, covers, and guest engagement

Collaborating with operations and reservations teams to optimise performance across key dayparts

Responsible for working within budget and tracking accordingly

Overseeing digital marketing channels, including paid social, paid search, and website performance

Analysing campaign performance and leveraging data insights to inform optimisations and future strategy Events, Activations & Guest Experience Managing key events and entertainment programmes

Conceptualising and executing brand activations, launches, and key calendar moments that generate awareness and demand

Ensuring a seamless and elevated brand experience across all guest touchpoints, from digital to in-venue Market Insights & Agency Management Conducting comprehensive and up-to-date market research on competitors in all relevant regions

Managing briefs to external agencies, holding them accountable against clear KPIs

Translating market insights into actionable marketing strategies

📌 Marketing Manager (Sydney)
🏢 Chotto Matte
📍 Sydney