Marketing Manager – Customer Marketing & Member Experience

Wine Selectors is one of Australia’s most loved wine businesses, helping customers discover great Australian wine through expertly selected wine subscriptions, trusted advice and a genuine passion for regional producers.

As we continue to evolve our Marketing team, we’re looking for a Marketing Manager – Customer Marketing & Member Experience to help shape how customers experience Wine Selectors — from their first delivery through to long-term membership.

You’ll develop customer and member marketing programs that build engagement, strengthen loyalty, improve retention and bring the value of Wine Selectors to life across email, digital, print, phone and other customer touchpoints.

You’ll need to be comfortable working with customer data and campaign results — using insight to understand customer behaviour, identify opportunities, improve targeting and recommend what we should do next.

You’ll work closely with Customer Experience, Digital, Product, Sales, Creative and Insights to create communications that are explicit, commercially effective and genuinely useful to customers.

What you’ll do

- Develop customer and member marketing campaigns across key touchpoints.
- Support onboarding, engagement, retention, loyalty, rewards and member value communications.
- Use customer data and campaign performance to identify opportunities to improve engagement, retention and participation.
- Manage member-facing product communications and supporting materials.




- Review campaign results, customer behaviour and engagement trends to recommend improvements.
- Work with Insights, Customer Experience and Digital to improve targeting, segmentation and journey performance.
- Support broader marketing initiatives where required.
- Ensure communications are accurate, engaging, brand-aligned and commercially effective.

What you’ll bring
- Experience in customer marketing, CRM, lifecycle, retention, campaign management or membership/subscription marketing.
- Confidence working with customer data, campaign results and performance reporting.
- Ability to interpret data, identify patterns and turn insights into practical marketing actions.
- Strong campaign management and briefing skills.
- Good commercial judgement and a strong customer lens.
- Excellent written communication skills.
- Confidence working across teams and managing multiple priorities.
- A proactive, practical and collaborative approach.

Experience in wine, retail, eCommerce, loyalty, subscriptions, events, CRM or direct-to-consumer marketing would be highly regarded. Why join us?

This is a great opportunity to join a well-established Australian business with a loyal customer base, a respected brand and a genuine connection to the Australian wine industry.

You’ll play a key role in shaping the customer experience and helping more people discover, enjoy and stay connected to great Australian wine.

To Apply

Send in your resume/CV with a cover letter

📌 Marketing Manager (Newcastle)
🏢 Wine Selectors
📍 Newcastle