Position Title: Marketing Specialist

Department: Lead Generation & Delegate Acquisition

Recruiter: Nextmedia Pty Ltd

Brands: iTnews and techpartner.news

Employment Type: Full-time

Location: North Sydney

Position Summary The Marketing Specialist is responsible for growing the volume and quality of leads generated for driving strong, well-qualified attendance at our in-person activations across iTnews and techpartner.news. iTnews is Australia’s leading B2B masthead for enterprise IT and technology decision-makers, while techpartner.news serves the Australian technology channel - MSPs, resellers, integrators, and distributors.

The role sits at the centre of demand generation and event marketing. It converts our audiences into marketing-qualified leads for advertisers and sponsors, and fills our roundtables, briefings, awards and summits with the senior decision-makers our commercial partners want to reach. Success is measured in leads and attendees - both how many, and how well-matched they are to our commercial objectives.

Key Responsibilities

- Own and grow the demand-generation pipeline for iTnews and techpartner.news, converting audience into marketing-qualified leads (MQLs) for the commercial and sales teams.
- Commission and undertake market research to identify market opportunities for new and existing in person products.
- Collect and analyse data to research potential demand and market characteristics for new goods and services.
- Support business growth and development through the preparation and execution of marketing objectives, policies and programs.
- Build and optimise landing pages, forms, lead magnets and nurture journeys that lift conversion rates and reduce cost per lead.
- Develop audience segmentation and lead-scoring approaches so sales receive higher-quality leads matched to advertiser and sponsor target profiles.




- Partner with the commercial team to turn advertiser and sponsor briefs into campaigns that meet guaranteed lead volumes and quality thresholds.
- Advise the commercial team on all elements of the marketing mix, such as product mix, pricing, advertising and sales promotion, selling and distribution channels.
- Drive attendance - both numbers and quality - at iTnews and techpartner.news in-person activations, including roundtables, executive briefings, breakfasts, awards, summits and partner events.
- Define and target the right attendee profile for each activation - seniority, job function, industry, account and buying influence - so rooms are filled with the decision-makers advertisers and sponsors want to reach.
- Build and execute multi-channel invitation campaigns across email, database, editorial, social, paid, telemarketing and partner channels to maximise qualified registrations.
- Reduce no-show rates and lift attendance quality through confirmation sequences, reminders, waitlist management and attendee vetting.
- Capture attendee data and feedback to build audience profiles, generate follow-up leads and improve future activations.
- Work with editorial and events teams to shape event propositions, agendas and speaker line-ups that attract the target audience.
- Develop strategies to build the visibility of the iTnews and techpartner.news brands and maintain their brand identity.

Skills and Experience

- Bachelor’s degree in Marketing, Business, Communications or a related discipline.
- At least two years’ relevant B2B marketing experience,



ideally with a lead-generation or event-marketing focus.
- Demonstrated experience running B2B lead-generation or demand-generation campaigns.
- Experience marketing events, webinars or in-person activations and driving registrations and attendance.
- Strong digital, email and content marketing skills.
- Experience with CRM and marketing automation platforms and building nurture journeys.
- Strong analytical skills, able to interpret lead, campaign and event metrics and act on them.
- Experience building landing pages, forms and lead-capture assets.
- Excellent written and verbal communication skills.
- Strong stakeholder management and project coordination, able to run multiple campaigns and events at once to deadline.

Key Performance Indicators

- Volume of marketing-qualified leads generated for commercial sales across iTnews and techpartner.news.
- Quality of leads, measured by fit to advertiser and sponsor target profiles and conversion to sales.
- Cost per lead and lead-to-opportunity conversion rate.
- Number of registrations and confirmed attendees at in-person activations.
- Quality of attendees, measured by seniority, target-account and buyer fit against event objectives.
- Attendance rate and reduction in no-shows.
- Leads generated and converted from post-event follow-up.
- Campaign ROI and conversion performance.

What We Offer

- A salary package with performance-based incentives linked to individual and business outcomes (Base salary range: $60,000-$70,000 depending on your experience)
- Flexible hybrid working arrangements, combining time in our North Sydney office with the ability to work remotely.
- Professional development opportunities,
- The prospect to work with two of Australia’s leading B2B technology media brands and play a meaningful role in growing their commercial products and industry events.

📌 Marketing Specialist (North Sydney)
🏢 nextmedia
📍 North Sydney