Not looking for a “tick-the-box” marketer. We’re looking for someone who wants to get seriously good.

At Pinnacle Safety and Training, this isn’t a role where you’ll just monitor campaigns and send reports. You’ll be in the engine room - testing, optimising, learning quickly and seeing what actually drives results.

You’ll bring a few years of hands-on digital marketing experience and the curiosity, discipline and commercial mindset to keep improving what performs.

This role is ideal for someone with experience who understands the fundamentals of digital marketing and wants more ownership across performance campaigns, SEO, email, content and analytics.

What You’ll Actually Be Doing

- Getting hands-on managing and optimising paid campaigns across platforms like Google Ads, Meta, Bing etc.
- Supporting SEO activity, including keyword research, on-page optimisation and performance tracking
- Digging into performance data to understand what’s working - and what’s not
- Helping to build our CRM (Hubspot) and execute email marketing campaigns, including segmentation, A/B testing and performance reporting
- Supporting re-targeting initiatives and digital sales funnels that help convert interest into action
- Working closely with marketing, IT and internal teams to improve landing pages, website performance and digital touchpoints
- Reporting on key metrics using tools like Google Analytics, with clear insights and practical recommendations
- Keeping up with changes in platforms (because they never sit still).

Apply if…

- You’ve got proven experience in digital marketing, performance marketing or a similar role
- You’re commercially minded
- You’ve managed PPC campaigns with large budgets,



and want more ownership and growth
- You have experience with Hubspot (desired)
- You’re comfortable analysing performance, spotting patterns and making recommendations from data
- You’re organised, detail-focused and able to manage multiple priorities without losing momentum
- You’re proactive, curious and keen to test recent tools, advertising channels and ideas
- You can explain results clearly (not just report on them)

Interested? To apply, please submit your CV and a tailored cover letter outlining your relevant experience, what attracts you to Pinnacle Safety and Training, and why you believe you would be a strong fit for the role.

About Us Pinnacle Safety and Training is a leading Australian Registered Training Organisation (RTO), trusted by individuals and businesses across mining, oil and gas, construction, telecommunications, manufacturing and other high-risk industries.

We deliver nationally recognised industrial safety training through modern facilities, industry trainers and consistently high-quality course delivery, giving students the practical skills, confidence and compliance knowledge they need to work safely.

We've trained more than 100,000 students in the past 12 months, making Pinnacle one of Australia’s fastest-growing RTOs and a national leader in safety training and related services.

What We Offer

- Ongoing training and upskilling to support your development
- Daily breakfasts and monthly team lunches
- A great work/life balance
- 5 weeks annual leave per year (subject to the qualifying period)
- An attractive salary package and tools of the trade.
- A free and confidential EAP for staff and their families, providing resources, support, and guidance when it’s needed most.

📌 Paid Ads Specialist (Sydney)
🏢 Pinnacle Safety and Training (RTO 40496)
📍 Sydney