At Zenith, we are a connected team with purpose. We are driven to create new perspectives through contemporary media. We believe marketing is a powerful investment that can build, grow brands, and increase business profitability. So, we unlock opportunities for growth by placing consumer behaviour, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one, but the sum of all of us that make us great.

Our behaviours are: Be Bold, Be Kind, Be Better Together.

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential:

- We offer progressive flexible working options to everyone at all levels – It’s not a policy. It’s behaviour led and reinforced through our values.
- Mental health & wellbeing is something we consider a priority – It’s championed by our own people internally and is a regular conversation.
- We have a lot of fun – we’re constantly looking at reinventing how we’re connecting with each other.

About Adobe.pub

The Adobe.pub team act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure, and culture of one of the best global agencies. The APAC team, with members across Australia, Korea, Singapore & India, covers all APAC activity - from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe's business success.

About the role

We have a unique four-week (approximately) contract opportunity to jump in and work at the centre of Adobe’s mobile growth strategy across APAC, partnering with one of the most sophisticated and forward‑thinking digital brands in the world.

Adobe is a business that truly understands the power of mobile. With significant, sustained investment in mobile app marketing across multiple products,



mobile is not a test channel or bolt‑on - it is a core pillar of Adobe’s performance and growth strategy. The work spans always‑on user acquisition, major campaign bursts, and long‑term audience and product growth, supported by substantial, multi‑market investment and senior stakeholder attention.

This role requires a deep understanding of performance marketing channels, user acquisition strategies and some knowledge of app store ecosystems (iOS and Android). You’ll be responsible for planning paid media campaigns that increase app downloads, drive ROI, and encourage long‑term user retention through paid efforts.

This is an ideal opportunity for a highly capable Performance Planning Manager who can bring immediate value, confidently manage stakeholders, and contribute to key strategic initiatives within a fast‑paced, performance‑driven environment.

What you will do with us:

- Support performance strategy for a category-leading client - evolve the mobile app marketing strategy across iOS and Android - shaping how a global brand drives acquisition, engagement, and value through paid and owned channels.
- Support media strategies across search (Apple Ads, Google UAC), social and display - grounded in audience insight, clear objectives, and full‑funnel thinking.
- Optimise campaign structures, targeting approaches, creative testing frameworks and bidding strategies to deliver against key metrics including CPI, ROAS and lifetime value.
- Refine the user journey across acquisition, engagement and retention - identifying opportunities to unlock growth across every stage.
- Ensure mobile activity is fully connected to broader digital campaigns - driving consistency across app stores, search, social, display and owned ecosystems.
- Guide mobile app planning - challenging thinking, and elevating output across a multi-disciplinary group of specialists.
- Analyse performance, identify risks and opportunities, and implement data‑led optimisations to maximise ROI and drive continuous improvement.




- Define conversion frameworks, ensure robust tracking, and lead structured testing programmes (A/B, creative, messaging) to unlock incremental growth.

What You’ll Bring:

- 3+ years' experience in planning performance marketing campaigns - including some experience working in mobile app marketing or performance‑led digital roles.
- Hands‑on experience in planning or running app install campaigns across Apple Ads, Google UAC, Meta, TikTok, and other digital platforms.
- Experience with MMPs, mobile attribution, and event tracking.
- Analytical mindset with ability to turn data into actionable insights.
- Comfortable working in a fast‑paced, test‑and‑learn environment.
- Working knowledge of iOS and Android ecosystems, including app store dynamics, platform constraints, and the impact of privacy and policy changes on planning.
- Experience planning and optimising performance‑led mobile activity across channels such as paid social, app campaigns, programmatic, and/or search.
- Confidence reviewing performance outputs, identifying risks and opportunities, and connecting results back to agreed objectives and investment decisions.
- Strong client communication skills, with the ability to simplify complexity, influence decisions, and build trust with senior stakeholders.
- A practical, solutions‑focused mindset - able to balance strategic thinking with hands‑on problem‑solving when needed.
- Curiosity and adaptability in a fast‑changing mobile landscape, with the confidence to evolve thinking as platforms, measurement, and user behaviour shift.
- A strategic mindset with the ability to develop and execute a strong vision for your clients.
- Excellent attention to detail – you’re super organised, and can manage multiple priorities with precision and confidence, and know when to elevate issues promptly.
- A collaborative mindset - You work effectively and constructively with multi-disciplinary teams to turn ideas into action and contribute to award‑worthy work.

What we can offer you:

Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

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📌 Performance Planning Manager (Mobile Apps) - Approx 4 weeks (Melbourne)
🏢 Zenith Media Australia
📍 Melbourne