04 Aug
|
NOVA Entertainment
|
Melbourne
04 Aug
NOVA Entertainment
Melbourne
At NOVA Entertainment, we have a culture of innovation, creativity and exceptional service. We move fast, think big and thrive in a dynamic environment where no two days are the same.
Our values, we call The Code shape how we work and how we show up for each other, our clients and audiences.
How does this apply?
As the Digital Marketing Coordinator, you’ll bring Relentless Curiosity to life by supporting digital marketing activity that grows NOVA Entertainment’s digital audio audiences across podcasts, streaming, DAB+ and logged-in listening through the Nova Player app and website. Reporting into the Connected Audience Marketing Manager and working with the Brand Marketing team, this role plays an instrumental part in delivering audience-led campaigns that connect more people with our live and on-demand audio products.
This role demonstrates Unwavering Unity through the end-to-end implementation of paid and engagement digital marketing campaigns, working collaboratively with the broader Growth department including digital data, digital content, podcasting, publicity and audience engagement to deliver activity that supports connected listening targets.
In practice this looks like:
- Supporting the promotion of NOVA’s podcast slate to expand reach and increase downloads
- Driving audience growth across streaming, podcast and DAB+ audio products, with a focus on logged-in listening
- Building, managing and optimising digital campaigns across platforms including Meta, Google, TikTok, Spotify, Reddit, YouTube and Apple App Store
- Implementing email and push notification campaigns through NOVA’s customer engagement platform
- Collaborating with digital audience, design and content teams to ensure insights and creative support campaign objectives
- Supporting loyalty programs that reward repeat listeners with opportunities only Nova and Smooth FM can provide
- Maintaining reporting across digital marketing activity and using performance insights to inform future campaigns
At NOVA, Radical Empathy means understanding what others need and responding with care that shows up through the outcomes you deliver and the strengths you bring every day.
This can be demonstrated by:
- Building strong relationships with stakeholders across Brand Marketing, Growth, digital data, digital content, podcasting, publicity and audience engagement
- Bringing a positive, can-do attitude to campaign implementation and end-to-end delivery
- Tailoring written communication to suit the product, purpose, platform and audience
- Using care and attention to detail when working with audience insights, first-party data and campaign performance
- Showing curiosity about human behaviour and the habits that shape entertainment choices
- Knowing when to seek support and working collaboratively to deliver the best outcome
Skills that help you succeed in this role:
- A university degree in marketing or equivalent, or one year of experience working in a digital marketing environment
- An analytical mindset and interest in first-party data, campaign performance and audience behaviour
- Strong written communication skills with the ability to tailor tone to suit the product, purpose and place
- A positive, can-do attitude and the ability to build strong relationships with multiple stakeholders
- Solid attention to detail, the ability to multi-task and confidence identifying when support is needed
- A willingness to get stuck into mar-tech and ad serving platforms, including social ad platforms, Google search and Apple app store ad platforms
What’s in it for you
- A vibrant and social workplace, with regular culture club events and team-led activities
- Opportunities to connect beyond your role through events, activations and shared experiences
- Additional leave days: Anniversary & Loyalty leave, Give back Leave, Mental Wellbeing days
- Excellent employee benefits from a variety of partners nationally
- A fun, energetic environment where wins are celebrated and milestones are recognised
- At NOVA Entertainment, we are committed to Equal Employment Opportunity, fostering a fair and inclusive recruitment process where every candidate is considered equitably and supported to succeed
About NOVA Entertainment:
NOVA Entertainment is one of Australia’s leading audio entertainment providers, connecting audiences and brands across broadcast, digital and on-demand platforms.
NOVA is home to Australia’s #1 radio network and some of the country’s most recognised radio brands alongside an expanding suite of DAB+ stations.
NOVA’s broadcast offering is complemented by a range of on-demand assets across digital, social and mobile, including the Nova Podcast Network, which brings together a diverse and accessible mix of talent to create premium content that connects audiences and brands.
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📌 Digital Marketing Coordinator (Melbourne)
🏢 NOVA Entertainment
📍 Melbourne