We're looking for a Paid Media Specialist to execute and optimise Meta advertising campaigns, build ads within the Meta platform and apply a solid working knowledge of Google Ads to support cross-platform campaign delivery.
This is a mid-level, social-first role focused on executing Meta advertising campaigns, supporting planning, strategy and reporting and delivering strong performance within platform-level best practices, with a basic understanding of Google Ads.
EDGE is a top tier, independent agency specialising in Paid Media, SEO and Web Development. We are Google Premier Partners and Meta Badged Partners.
The Role
As a Paid Media Specialist, you will manage and execute Meta advertising campaigns for clients operating primarily in hyperlocal service-based markets. This is a hands-on, execution-focused role with involvement in campaign planning, optimisation, reporting and performance improvement.
You will ensure social campaigns align with broader paid media strategies and client business objectives. You will also support cross-channel activity across Paid Media, working closely with senior team members when required and developing a broader understanding of integrated campaign strategy.
A foundational understanding of Google Ads is expected, with exposure to other platforms such as Microsoft Ads, Pinterest Ads and LinkedIn Ads considered a bonus.
Key Responsibilities
- Execute and manage Meta advertising campaigns
- Support the planning, optimisation and performance management of paid social activity
- Contribute to performance reporting and strategic recommendations
- Ensure campaigns follow platform best practices and internal standards (with training provided to support ongoing development and alignment)
- Collaborate with account managers and channel specialists to support overall paid media performance
- Assist with cross-channel campaign execution across Paid Media platforms
- Maintain accountability for day-to-day campaign delivery and optimisation
The Clients
This role focuses on service-based businesses in hyperlocal and regional markets, delivering targeted paid media campaigns to drive local lead generation and business growth.
You – The Candidate
Australian work authorisation is required for this position.
Must Haves
- 2-3+ years of experience in paid media roles (preferably within an agency)
- Hands-on experience managing Meta Ads campaigns
- Basic working knowledge of Google Ads
- Strong understanding of campaign setup, optimisation, and reporting
- Ability to interpret performance data and apply insights to improve results
- Strong attention to detail and ability to manage multiple accounts simultaneously
- Excellent communication skills and ability to work collaboratively within a team
Nice to Haves
- Experience across Microsoft Ads, Pinterest Ads and/or LinkedIn Ads
- Exposure to multiple paid media platforms and cross-channel media coordination
- Experience working with service-based or hyperlocal clients
Why EDGE
- 3PM finishes on Fridays
- Flexible working hours
- 4:1 in-office to WFH ratio
- Monthly social events
- Novated lease options
- Career development and growth planning
- Regular 1-on-1s and open door policies
- Birthday & anniversary rewards
How to Apply
Apply with your CV and a cover letter (required) added as the first page of your CV if you cannot attach it separately.
📌 Paid Media Specialist (Gold Coast)
🏢 The Edge Marketing Solutions
📍 Gold Coast
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