Reporting to the Senior Manager, Student Journey Marketing, you'll lead the planning and delivery of integrated global marketing campaigns that drive student acquisition, engagement and progression outcomes.

You'll work closely with internal stakeholders and external agencies to deliver impactful, data-driven campaigns across multiple markets and channels, ensuring strong commercial and customer outcomes.

This is a contract until July 2027

Key Responsibilities

- Develop and execute global student go-to-market campaigns aligned to strategic objectives and journey KPIs.
- Lead cross-functional campaign teams to deliver integrated, multi-channel marketing initiatives.
- Manage stakeholder relationships across the business to ensure campaign alignment and successful delivery.
- Partner with external agencies to deliver high-quality campaigns to tight deadlines.
- Monitor campaign performance and optimise using data and insights.
- Manage campaign budgets, forecasts and financial processes to ensure delivery on time and within budget.

About You

- Strong experience in digital marketing, campaign management, CRM and customer journey marketing.
- Proven success delivering large-scale, multi-market, multi-language and multi-channel campaigns.
- Strong people leadership experience, with the ability to motivate teams and drive results.
- Demonstrated strength in strategic planning, project management and stakeholder engagement.
- Analytical mindset with experience using data to inform marketing decisions.
- Working knowledge of marketing technologies such as Adobe Experience Cloud, Marketo and Sitecore.

This is an exciting opportunity for a hands-on marketing leader who enjoys combining strategy, execution and team leadership to deliver measurable impact.

Why We Love Working at CPA Australia

At CPA Australia, we’re proud of our vibrant, values-led culture. We live by our core values: Create Opportunity, Pursue Excellence,



and Achieve Together— and they shape everything we do.

Here’s what makes working here special:

- Inclusive culture – We celebrate diversity and are committed to creating a workplace where everyone feels respected, valued, and empowered to thrive.
- People-first culture – Work alongside passionate, like-minded professionals who strive to be their best.
- Hybrid flexibility – Enjoy the balance of working from home and in the office (minimum two days onsite).
- Wellbeing matters – Access health and wellbeing sessions, learning labs, and a generous reward and recognition program.
- Supportive benefits – Paid parental, volunteer, and study leave, plus the option to purchase additional leave.
- Career growth – Take advantage of learning and professional development opportunities.
- Global mindset – Be part of a truly international organisation with over 20 offices around the world.
- Incentives that reward you – Participate in our annual incentive scheme.
- Rapid-paced and purpose-driven – Thrive in a dynamic environment where your work makes a difference to our members and the profession.

About Us

CPA Australia is Australia’s leading professional accounting body and one of the largest in the world. We have more than 175,000 members in over 100 countries and regions. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes.

We are a values-based organisation underpinned by the CPA Australia Way, which is our commitment to each other and a way of working. It is the foundation of our success, experienced and lived by our people, and felt by members.

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📌 Campaign Manager (Melbourne)
🏢 Cpa Australia
📍 Melbourne