We have an exciting chance for two experienced and motivated Senior Marketing Advisors to join our dynamic Brand and Marketing team. These are full‑time opportunities, with one permanent position and one fixed‑term contract role available until 6 August 2027.
As a Senior Marketing Advisor, you will provide expert marketing advice and deliver strategic marketing initiatives that strengthen Queensland Rail's brand, support business priorities and drive measurable outcomes.
You will lead the development and delivery of integrated marketing, communications and safety campaigns that strengthen brand awareness, influence customer and community behaviour, support organisational priorities, and drive patronage and revenue growth.
Using customer insights and strategic thinking, you'll develop compelling campaign strategies, content and messaging across multiple channels. You'll also help promote Queensland Rail’s travel and tourism products, enhance customer engagement,
and identify opportunities to create greater impact through marketing and communications.
Working across a diverse portfolio, you'll bring fresh thinking and identify opportunities to create greater impact through marketing and communications.
Responsibilities
- Lead the development and delivery of integrated marketing, communications and behaviour change campaigns that drive engagement, awareness and business outcomes.
- Create and coordinate high‑quality marketing and communication content across multiple channels, including digital, web, publications and campaign materials.
- Provide expert marketing and communications advice, translating complex business and safety priorities into clear, audience‑focused messaging.
- Support the development and implementation of corporate marketing strategies and plans, informed by market research, customer insights and performance data.
- Build strong stakeholder relationships