Melbourne CBD | Senior Leadership Team | Reporting to the CEO

Shape the future of in-home aged care. Drive growth with purpose.

At Aunty Grace, we believe growing older should never mean giving up independence, choice or connection.

We are a rapidly growing Support at Home provider helping older Australians live safely and confidently in their own homes through exceptional care, innovative service delivery and a genuine commitment to doing things differently.

As the aged care sector undergoes significant transformation, including major Support at Home reforms, we are investing in new growth strategies, partnerships and customer experiences to ensure we remain at the forefront of the industry.

We're looking for an experienced, commercially minded leader who can help shape our growth journey as Senior Business Development Manager while remaining connected to the purpose behind what we do—helping older Australians and their families navigate one of life's most important decisions with confidence and dignity.

The Opportunity

As a key member of the Senior Leadership Team and a direct report to the CEO, the Senior Business Development Manager will lead a multidisciplinary team across business development, client acquisition and marketing, you will play a critical role in reviewing and defining our sales process, building strategic partnerships and developing market-leading customer acquisition and lead nurturing strategies.

You will be responsible for developing and executing a go-to-market strategy that strengthens the Aunty Grace brand, generates sustainable growth, and ensures more older Australians can access high-quality support in their own homes.

What You'll Be Responsible For

- Developing and implementing Aunty Grace's business development and growth strategy.
- Leading and inspiring a high-performing business development, client acquisition and marketing team by defining, educating and coaching the team on our sales propositions and point of difference
- Building and strengthening referral pathways and strategic partnerships across the aged care, health and community services sectors.
- Identifying emerging market trends, opportunities and risks within the Support at Home and aged care sectors.




- Enhancing Aunty Grace's brand presence and market positioning.
- Driving lead generation, lead nurturing and conversion strategies through effective use of marketing channels.
- Working closely with senior leaders to ensure growth strategies align with client needs and organisational objectives.
- Using data, market insights and customer feedback to continuously refine Aunty Grace's go-to-market approach.

What Success Looks Like

- Develop and execute a clear growth and client acquisition strategy aligned to Aunty Grace's strategic objectives.
- Working collaboratively across the business to ensure our client value proposition is commercially compelling, operationally achievable, and aligned with the experience we deliver.
- Increase Aunty Grace-generated leads and strengthen our pipeline of prospective clients.
- Improve lead-to-client conversion outcomes through effective sales and nurturing processes.
- Establish recent referral, partnership and growth channels that expand our reach in the market.
- Enhance the Aunty Grace brand and strengthen market awareness across key stakeholder groups.
- Identify opportunities created through evolving aged care reforms and market trends.
- Deliver sustainable growth while maintaining an unwavering focus on client experience and service quality.

About You

You are an experienced growth leader who combines strategic thinking with a hands-on approach to achieving results.

You understand that successful business development is about more than sales—it's about building meaningful relationships, understanding customer needs and creating value for the people and communities you serve.

Skills & Experience

Essential

- Minimum 5 years' experience in a senior business development, growth, sales, commercial or marketing leadership role.
- Demonstrated success developing and executing business development or client acquisition strategies.




- Experience leading multi-disciplinary teams across business development, sales and marketing functions.
- Strong commercial acumen and the ability to translate strategy into measurable outcomes.
- Experience building referral pathways, partnerships and stakeholder networks.
- Exceptional leadership, communication and relationship management skills.

Highly Regarded

- Experience within aged care, home care, healthcare, community services, disability services, allied health, retirement living or other relationship-driven service sectors.
- Understanding of the Support at Home program, aged care reforms and the factors influencing consumer decision-making in aged care.
- Experience operating within a regulated service environment.

Why Join Aunty Grace?

At Aunty Grace, we understand that great care starts with genuine human connection.

When you join us, you'll be part of a growing organisation with a clear vision, a strong sense of purpose and a commitment to doing things differently. You'll have the opportunity to influence strategy, shape the future of our growth journey and make a meaningful impact on the lives of older Australians and their families.

In return, you'll enjoy:

- A genuine opportunity to shape and influence the future direction of the business.
- Direct access to and partnership with the CEO and Senior Leadership Team.
- Flexible work arrangements
- A collaborative, supportive and values-driven culture
- A centrally located Collins Street office close to public transport, cafés and restaurants.

Ready to Make an Impact?

If you're looking for a leadership opportunity where commercial success and genuine purpose go hand in hand, we'd love to hear from you.

Apply now or contact us to learn more about the opportunity: [email protected]

Employer questions

Your application will include the following questions:

- Which of the following statements best describes your right to work in Australia?
- How many years' experience do you have in a Business Development Role?
- Do you have experience leading agile teams?
- Do you have lead generation experience?
- How many years' experience do you have in an Aged Care Role?
- Have you completed a qualification in marketing?

📌 Senior Business Development Manager (Melbourne)
🏢 Aunty Grace
📍 Melbourne