Kaesler Wines is a heritage boutique winery in the heart of the Barossa Valley, home to centuries-old vines and built on a foundation of regenerative viticulture. We are looking for an experienced DTC and Tasting Room Manager to continue to grow and share our story.
About the Role
This is a hands-on leadership position overseeing our Direct-to-Consumer strategy and Tasting Room operations. You'll be the driving force behind how visitors experience Kaesler - not only in our tasting room, but throughout their ongoing relationship as a wine club members - while shaping the broader DTC strategy that underpins our growth.
What You'll Bring
- Proven experience in Direct-to-Consumer strategy to drive wine club and tasting room sales growth
- Solid sales acumen and a natural ability to connect with people
- Confident leading a team and managing day-day operations
- Past cellar door operations experience
- Exceptional wine knowledge (WSET Level 3 or working towards it), with genuine passion for sharing it
- An understanding of the Barossa landscape and its wine community - highly regarded
- Strong communicator and some experience in Marketing Tools e.g. Word Press, MailChimp, Canva
Key Responsibilities
- Lead and develop Tasting Room sales team to consistently hit targets and deliver outstanding experiences
- Drive DTC strategy across tasting room, online and wine club channels