Location: Tomago, NSW, AU

Reporting to the Communications & Digital Content Lead, the Senior Digital Content Specialist will join our team on a fulltime basis and is responsible for leading and delivering WesTrac’s digital content strategy across social media, newsletters, SEO, and website content.

The role works closely with CX and Marketing teams to ensure content aligns with broader business objectives and provides expert digital content advice.

Location

Based in South Guildford (WA) or Tomago (NSW)

Roster

Monday – Friday Days, 8.5 Hrs (Including unpaid meal break)

What You'll Do

- Lead the development and execution of WesTrac’s digital content, social media and SEO strategies, ensuring content remains relevant, effective and aligned to business goals.
- Manage the end‑to‑end content pipeline, including briefing, prioritisation, planning, creation and publishing across social, web, newsletter and other owned channels.
- Create compelling,



audience‑focused content by sourcing stories across the business and adapting content for social media, articles, campaigns, video, photography and web platforms.
- Oversee WesTrac and FlexiParts digital channels, including social media management, community engagement, scheduling, publishing and website content updates.
- Partner with Marketing, CX teams, stakeholders and external agencies to deliver high‑quality content that supports brand awareness, customer engagement and lead generation objectives.
- Monitor, analyse and report on content and channel performance using Google Analytics and other data sources, providing insights and recommendations for continuous improvement.
- Champion the WesTrac and Caterpillar brands by leading brand advocacy initiatives, facilitating stakeholder engagement and ensuring consistent brand experiences across all digital touchpoints.

Skills & Experience

📌 Senior Digital Content Specialist (Maitland)
🏢 WesTrac Cat
📍 Maitland