Help launch Australia's next major youth events brand

Backed by Australia’s leading youth travel company, this NEW BRAND is redefining youth celebrations through premium events, experiences and exciting new entertainment concepts in destinations throughout Australia and Bali.

We're looking for a Brand Marketing Specialist to help launch a new brand into Australia's leading entertainment brand for the youth market. You'll drive ticket sales, grow audiences and create unforgettable campaigns across digital marketing, creators, ambassadors, CRM, ActiveCampaign, HubSpot, AI and marketing technology.

If you love events, entertainment, youth culture, digital marketing and building brands, this is a rare opportunity to help shape a business from the ground up.

What you'll be doing

- Develop integrated marketing campaigns that drive ticket sales.

- Lead campaigns for event launches and ticket sales.

- Manage paid media, CRM, email marketing and website optimisation.

- Build customer journeys using ActiveCampaign, HubSpot and marketing automation.

- Lead ambassador, influencer and creator programs.

- Coordinate school engagement, launch events and promotional activations.

- Use data, AI and emerging technology to improve marketing performance.

- Work closely with Events, Commercial and Content teams.





- Work closely with Events team to effectively market events and festivals both throughout Australia and specific focus on our Bali offering including flagship festival event.

- Work with designer to ensure all marketing collateral and digital elements look young, edgy and on-brand for our youth audience.

- Build website designs and landing pages that look on-brand for our youth audience.

About you

- Experience in brand, digital, entertainment or growth marketing.

- Strong performance marketing capability.

- Experience with ActiveCampaign, HubSpot or similar CRM platforms.

- Passion for youth brands, events and entertainment.

- Strong commercial, analytical and communication skills.

- Interest in AI, automation and marketing technology.

- Experience building website designs that look young and edgy.

- A real passion for Bali is essential. Our biggest experiences happen there, so knowing and loving the island is a must.

Why join us?

- Be part of building something brand new. Join at the ground floor of an exciting current flagship brand and help shape its identity, voice and direction from day one.

- Work on domestic & Bali experiences and major events.

- High level of ownership and creative freedom.

- Modern technology and marketing tools.

- Excellent career growth opportunities.

📌 Brand Marketing Specialist (Gold Coast)
🏢 Schoolies.com
📍 Gold Coast