Join our team We're looking for a Senior Manager, Marketing & Communications to lead the development and delivery of integrated marketing and communication strategies that strengthen our brand, deepen member engagement, and drive sustainable business growth. At legalsuper, we're a boutique industry fund focused on the legal community, committed to delivering personalised, high-quality experiences and meaningful outcomes for our members.

About the role Reporting to the Head of Marketing, Data & Insights, this is a hands-on leadership role responsible for developing, executing, and optimising integrated marketing and communication strategies that strengthen brand awareness, deepen member engagement, and support business growth.

Leading a team of marketing specialists, you'll drive acquisition, retention, and engagement initiatives across members, employers, advisers, and industry partners. You'll oversee integrated campaigns, regulatory and member communications, strategic partnerships, and go-to-market initiatives, ensuring our marketing activities deliver measurable outcomes and exceptional member experiences. Key accountabilities

Lead the development and execution of integrated marketing and communications strategies that drive member growth, engagement, and retention

Identify acquisition, retention, and engagement opportunities through market insights, customer understanding, and emerging trends

Develop and deliver multi-channel campaigns across digital, social, email, events, and partner networks

Strengthen and deepen legalsuper's brand presence within the legal industry

Lead and optimise relationships with industry associations, partners, and sponsors to achieve mutually beneficial outcomes

Oversee the delivery of annual regulatory and member communication programs

Manage marketing planning, budgeting, performance measurement,



and go-to-market initiatives across the Chief Customer Office

Monitor campaign effectiveness and translate performance insights into actionable business recommendations

Drive a customer-led approach to continuously improve member experience and outcomes

Define team KPIs and lead, mentor, and develop a high-performing marketing team

Partner with senior leaders and stakeholders across the business to deliver strategic growth and engagement outcomes What you'll bring

Tertiary qualifications in Marketing, Communications, or a related discipline

8+ years' experience in marketing and communications leadership roles

Proven experience developing and delivering integrated marketing and communications strategies

Strong understanding of marketing principles, customer engagement, and behavioural economics

Experience within financial services, wealth management, or superannuation (preferred)

Demonstrated experience delivering regulatory communications and member engagement programs

Strong project management skills with experience leading cross-functional initiatives

Experience managing industry partnerships, associations, and key stakeholder relationships

Exceptional stakeholder management, influencing, and executive communication skills

Ability to analyse performance metrics and translate insights into business outcomes Why join us?

Play a key role in shaping our brand, growth, and member engagement strategy

Lead high-profile marketing and communications initiatives with visible business impact

Join a supportive, collaborative, and values-driven culture

Hybrid working and flexible work arrangements

Strong focus on professional development and growth opportunities

Wellbeing initiatives and a range of leave offerings Ready to make a difference?

If you're passionate about creating meaningful member experiences, building strong brands, and delivering impactful marketing and communication strategies, we'd love to hear from you.

Apply now.

📌 Senior Marketing Communications Manager (Melbourne)
🏢 legalsuper
📍 Melbourne