G Squared is on the hunt for a charismatic Paid Media powerhouse. Someone with serious paid social chops, a solid Google Ads game, and a track record scaling direct-to-consumer brands.

As a Senior Paid Media Consultant, you'll take the lead on some of Australia's most exciting consumer accounts, driving paid media strategy while working alongside a world-class team across the full Paid Media spectrum, SEO, CRO, Web and Creative.

- Own and drive paid strategy across Google, Meta, TikTok, Pinterest, Programmatic and emerging channels
- Scale DTC campaigns with a sharp focus on ROAS, CAC and revenue growth
- Setup, run, optimise and report on your campaign tactics, with a focus on AB testing
- Develop full-funnel media strategies from awareness to conversion & tailored to DTC business models
- Lead client relationships with confidence; consult, challenge, and deliver
- Work hand-in-hand with creative teams to develop scroll-stopping ad concepts that actually convert
- Mentor and guide junior team members, lifting the standard of the whole team
- Report with insight & not just numbers. Tell the story behind the data

What we are looking for We're not just looking for a campaign manager; you're a paid media strategist who understands the DTC landscape, and knows how to scale revenue across channels backed up with real results.

- 6+ years hands-on experience in Paid Media, with a heightened focus on Google and Meta
- Proven success scaling DTC brands: you can point to real numbers and real growth
- Deep understanding of DTC growth levers: creative testing, audience strategy,



funnel architecture, offer optimisation
- Comfortable managing significant budgets and making bold, data-backed decisions
- Strong direct-response copywriting instincts
- Excellent client communication and stakeholder management skills
- Google Tag Manager and tracking/attribution experience
- Google Merchant Center experience, particularly in understanding and troubleshooting feed issues.
- Tertiary qualifications in marketing, business, communications or similar

Why G Squared? G Squared is a performance-focused digital agency headquartered in Chippendale, Sydney. We're an award-winning team that works with some of Australia's leading direct-to-consumer brands across a huge range of industries. Our service pillars — Paid Media, SEO, CRO, Data, Strategy, Web and Creative — work together, not in silos, so your strategies are always integrated and your impact is always amplified.

Perks:

- Hybrid working
- Purpose-built office in Chippendale with breakout zones and collaboration spaces
- Comprehensive training through our partnership with Sydney University
- Paid parental leave + holiday bonus
- Regular team events with a genuinely fun crew

Awards:

- Winner – Best SEO Campaign, APAC Search Awards
- Finalist – Specialist Agency of the Year, Mumbrella Awards 2022
- Finalist – Marketing Agency of the Year, AMI Awards 2022
- Finalist – Independent & Digital Agency of the Year, AdNews Awards 2021

G Squared is committed to being a diverse and inclusive workspace. We encourage people of all backgrounds to apply.

📌 Senior Paid Media Manager (Sydney)
🏢 G Squared
📍 Sydney