G Squared is on the hunt for a charismatic Paid Media powerhouse. Someone with serious paid social chops, a strong Google Ads game, and a track record scaling direct-to-consumer brands. As a Senior Paid Media Consultant, you'll take the lead on some of Australia's most exciting consumer accounts, driving paid media strategy while working alongside a world-class team across the full Paid Media spectrum, SEO, CRO, Web and Creative.

Own and drive paid strategy across Google, Meta, TikTok, Pinterest, Programmatic and emerging channels

Scale DTC campaigns with a sharp focus on ROAS, CAC and revenue growth

Setup, run, optimise and report on your campaign tactics, with a focus on AB testing

Develop full-funnel media strategies from awareness to conversion & tailored to DTC business models

Lead client relationships with confidence; consult, challenge, and deliver

Work hand-in-hand with creative teams to develop scroll-stopping ad concepts that actually convert

Mentor and guide junior team members, lifting the standard of the whole team

Report with insight & not just numbers. Tell the story behind the data What we are looking for

We're not just looking for a campaign manager; you're a paid media strategist who understands the DTC landscape, and knows how to scale revenue across channels backed up with real results. 6+ years hands-on experience in Paid Media, with a heightened focus on Google and Meta

Proven success scaling DTC brands: you can point to real numbers and real growth

Deep understanding of DTC growth levers: creative testing, audience strategy,



funnel architecture, offer optimisation

Comfortable managing significant budgets and making bold, data-backed decisions

Solid direct-response copywriting instincts

Excellent client communication and stakeholder management skills

Google Tag Manager and tracking/attribution experience

Google Merchant Center experience, particularly in understanding and troubleshooting feed issues.

Tertiary qualifications in marketing, business, communications or similar Why G Squared?

G Squared is a performance-focused digital agency headquartered in Chippendale, Sydney. We're an award-winning team that works with some of Australia's leading direct-to-consumer brands across a huge range of industries. Our service pillars — Paid Media, SEO, CRO, Data, Strategy, Web and Creative — work together, not in silos, so your strategies are always integrated and your impact is always amplified. Perks:

Hybrid working

Purpose-built office in Chippendale with breakout zones and collaboration spaces

Comprehensive training through our partnership with Sydney University

Paid parental leave + holiday bonus

Regular team events with a genuinely fun crew Awards:

Winner – Best SEO Campaign, APAC Search Awards

Finalist – Specialist Agency of the Year, Mumbrella Awards 2022

Finalist – Marketing Agency of the Year, AMI Awards 2022

Finalist – Independent & Digital Agency of the Year, AdNews Awards 2021 G Squared is committed to being a diverse and inclusive workspace. We encourage people of all backgrounds to apply.

📌 Senior Paid Media Manager (Sydney)
🏢 G Squared
📍 Sydney