About Caterlink

Caterlink, a division of Chrystal & Co. Pty Ltd, is a proudly Australian, family-owned business established in 1976. With offices in Perth and Melbourne, we are the leading one-stop-shop for commercial kitchen and bar equipment solutions. From small café fit-outs to landmark developments such as Optus Stadium and the Geelong Convention Centre, Caterlink delivers projects of every scale across Australia.

Our success is driven by our passionate team, who combine industry expertise with innovation to create exceptional outcomes for our clients. At the heart of this is our state-of-the-art showrooms, where customers experience our wide range of products first-hand.

The Opportunity

We are looking for an experienced and commercially driven Marketing Manager to join our team in a pivotal, hands-on role. Reporting directly to the company Directors, you will lead our marketing function across digital, e-commerce, and content channels — working closely with the Sales team to drive lead generation, grow our online presence, and build long-term brand credibility in the B2B hospitality equipment market.

This is a role for someone who values trust and relationships as much as performance — someone who can harness AI and automation smartly while keeping the human element at the core of everything we do.

What You’ll Do

Sales & Pipeline Support

- Work closely with our Sales team to align marketing activity with pipeline priorities and create sales enablement materials including case studies, capability decks, and email sequences.

- Identify and activate co-marketing opportunities with clients’ projects to grow shared audiences and strengthen brand credibility.

- Report regularly to Directors on marketing’s contribution to lead generation and pipeline outcomes.

Digital Marketing & Website





- Own and optimise our WordPress website: content, landing pages, plugins, UX, and lead generation functionality.

- Plan and execute multi-channel B2B campaigns across Google Ads, SEO, email marketing, and content (blogs, whitepapers, thought leadership).

- Monitor and report on performance via Google Analytics, turning data into transparent, actionable insights.

- Manage our B2B social media presence, with a focus on credibility and audience engagement.

E-Commerce Management & Growth

- Own and grow our e-commerce presence, including product listings, pricing presentation, and the end-to-end online purchasing experience for trade and business clients.

- Drive improvements to conversion rates, average order value, and repeat purchase behaviour through testing and data-driven optimisation.

- Collaborate with Sales and Operations to keep the online offering accurate, competitive, and commercially aligned.

AI, Automation & Team Leadership

- Use AI and automation tools to streamline workflows and deliver lead nurture journeys that feel personal and timely.

- Lead and support a small team, maintaining brand consistency and high-quality output.

- Manage the marketing calendar and budget, keeping all activity on time, on brand, and aligned to business objectives.

What You’ll Bring

Essential

- 3–5 years in a Marketing Manager role within a B2B environment.

- Relevant tertiary qualification in Marketing, Communications, or Business.





- Proven experience managing a WordPress website, including plugins, landing pages, and lead generation.

- Demonstrated experience managing and growing an e-commerce presence, including conversion optimisation and online revenue growth.

- Strong understanding of B2B buyer behaviour and sales cycles, with a track record of working alongside a Sales team.

- Hands-on experience with AI tools and marketing automation platforms.

- Proficiency in Google Ads, SEO, email marketing, and CRM platforms (e.g. Mailchimp or similar).

- Strong written communication skills across B2B formats — from thought leadership to client case studies.

- Commercially minded, with the ability to connect marketing activity to business development outcomes.

Desirable

- Experience with co-marketing or cross-promotional partnerships.

- Familiarity with Canva or Adobe Creative Suite.

Why Join Us

At Caterlink, we believe our people are our greatest strength. When you join our team, you’ll enjoy:

- A supportive team environment – work alongside passionate, experienced colleagues who want to see you succeed.

- Ongoing training and development – opportunities to grow both professionally and personally, with continuous learning and career progression.

- Health Incentive Program – initiatives that support your wellbeing inside and outside of work.

- A genuine, positive culture – we foster collaboration, respect, and recognition at every level.

How to Apply

To be considered for this dynamic role you will need to:

- Write a cover letter detailing how you meet the requirements and attributes mentioned, and tell us more about yourself, who you are, and what you’re passionate about.

- Provide a current resume.

- Answer the short survey when you press Apply Now!

📌 Marketing Manager (Perth)
🏢 Caterlink
📍 Perth