State Manager | NSW & ACT The Athlete’s Foot | Accent Group

Lead a high-performing state, shape the future of retail, and empower teams to deliver meaningful customer experiences. As our State Manager for NSW & the ACT, you’ll oversee and elevate a team of Area Managers, driving operational excellence, sales performance, and a culture grounded in purpose, passion and people.

This is a dynamic leadership role for someone who thrives on coaching others to success, building robust relationships, and executing on commercial strategy while keeping customer satisfaction and brand advocacy at the heart of everything they do.

About the Role

As State Manager, you’ll partner closely with our National Retail Manager to deliver strategic, operational and cultural outcomes across Victoria. You will mentor and inspire your Area Managers, ensuring each region is equipped to achieve growth, efficiency and an exceptional customer experience.

You’ll be hands-on, visible, and influential. Travelling across stores, leading activations, strengthening team capability, and contributing to the overarching brand direction within Accent Group.

What You’ll Be Responsible For

Driving and executing commercial strategies for your regions in collaboration with the National Retail Manager.

Setting and communicating monthly and quarterly sales targets and KPIs, ensuring teams have the right tools and support to achieve them.

Championing our customer-first culture and contributing to overarching brand strategy.

Monitoring state-wide performance metrics including KPIs, UPTs, wages, monthly targets and comps, identifying gaps and delivering improvement plans.

Innovating and elevating market offerings, employee engagement initiatives, and training opportunities in partnership with the National Retail Manager.





Coaching and assisting Area Managers with performance management and disciplinary processes, liaising with key stakeholders.

Collaborating with other State Managers to ensure consistency and excellence across the brand.

Regular store visits with Area Managers, including training, retail activations, audits and operational support.

Developing your leadership team through tailored coaching, succession planning and ongoing capability building.

Hosting state-based meetings and presenting at leadership conferences and events.

Key Result Areas

Sales & KPIs

Team Training, Development & Engagement

Payroll Management

Relationship Building with Key Stakeholders

Innovation, Critical Thinking & Problem Solving

TAF Culture + Passion

Why You’ll Love Working With Us

Competitive salary + super + tools of the trade

Generous bonus structure that rewards success

40% off ALL Accent Group brands – Hype DC, Skechers, Platypus, HOKA & more

Access to leadership conferences, awards nights, launches and exclusive brand events

Work with premium product alongside passionate sneaker enthusiasts

Ongoing training & development to fast-track your retail leadership career

About The Athlete’s Foot & Accent Group

At The Athlete’s Foot, we’re passionate about helping people lead healthy, active lives. From their first pair of runners to their last, our mission is to empower customers through expert fitting, personalised service, and footwear that enhances every journey.

We’re more than a retail brand—we’re a community. We partner with health professionals, local schools and sporting clubs to support wellbeing inside and outside our stores.

Take the Next Step

Accelerate your retail leadership career with a brand built on purpose, performance and positive impact. Apply now to become our next State Manager of NSW & the ACT.

📌 State Manager | NSW & ACT (Sydney)
🏢 Accent Group Careers
📍 Sydney