Job Description

Anticipated Contract Length: 6 months
Work set up: Remote (Occasional on-site meetings as required)

Our client in the global professional services industry is looking for a Fractional Senior Marketing Director to provide strategic marketing leadership on a part time, independent contractor basis. This role will lead the marketing function by translating business objectives into effective marketing strategies and execution while supporting the organization's transformation following multiple acquisitions. The successful candidate will strengthen brand positioning, improve demand generation, align marketing and sales, and establish scalable marketing frameworks that drive sustainable business growth across the Australian market.

This engagement is expected to support up to 15 hours per week (maximum 60 hours per month) and requires an experienced independent contractor who is comfortable operating autonomously while collaborating with cross-functional stakeholders.

Responsibilities:

- Develop and execute a strategic marketing plan aligned with business objectives.




- Lead integrated marketing campaigns and demand generation initiatives.
- Translate business goals into measurable marketing strategies and execution plans.
- Strengthen brand positioning and develop a clear market narrative.
- Improve brand awareness and credibility across target industries.
- Align marketing and sales teams to improve commercial effectiveness and messaging consistency.
- Manage marketing resources and external agency partners.
- Oversee marketing budgets, campaign performance, and return on investment.
- Coordinate cross-functional marketing initiatives across business functions.
- Optimize marketing operations, processes, and campaign delivery.
- Establish scalable marketing frameworks and governance.
- Improve lead generation performance across paid, organic, and SEO channels.
- Support internal communications and leadership visibility initiatives.
- Evaluate marketing performance and recommend continuous improvements.
- Collaborate with executive stakeholders to develop long-term marketing roadmaps.

📌 Fractional Senior Marketing Director (Canberra)
🏢 HelloKindred
📍 Canberra