About the role

You are an electrical engineer who enjoys the commercial side of engineering. This role puts that to work.

ELEK Software is hiring a Technical Sales Engineer to own the commercial conversation with the engineers who use our world-leading electrical power engineering software - http://www.elek.com

This is not a cold-calling role. Electrical engineers in 50+ countries already find our software, trial it, and use it. Your job is to talk to them, understand the engineering problem they are trying to solve, show them what our software can do, and help them buy the right licence for their team. Warm conversations with technical people, engineer to engineer.

Our customers are practising electrical engineers, and they can tell within minutes whether the person on the call understands their work. That is why we want an engineer in this role, not a generalist salesperson. Duties/responsibilities

Run product demonstrations for individual engineers and engineering teams, online and in person.

Follow up on inbound enquiries and software trials, and convert them into customers.

Identify and pursue expansion opportunities within existing accounts, including multi-user and site licences.

Understand each customer's engineering workflow and recommend the right products and licensing.

Answer technical and engineering questions during the sales process, drawing on your own design experience.

Prepare quotes and proposals, and work through customer procurement requirements.

Own your pipeline end to end, from first conversation to close, and keep it accurately recorded in our CRM.

Use AI tools to research accounts, prepare for conversations, and follow up faster and better.

Work with our marketing team on campaigns, webinars, and content that bring engineers to us.

Feed what you learn from customers back to our product and engineering teams.

Represent ELEK at industry events, webinars, and conferences.

Report on pipeline, conversion, and closed business.

Required

Skills





Electrical Engineering degree.

Experience as a practising electrical engineer, ideally in electrical design or power systems, so you can hold a credible technical conversation.

Commercial instinct. You are comfortable asking for the sale, handling objections, negotiating, and hearing no.

Excellent verbal communication and the confidence to present and demonstrate software to engineers.

Well organised, with the discipline to follow up consistently and keep records accurate.

Comfortable working with AI tools to be more effective.

Familiarity with electrical standards such as IEC and IEEE.

Prior experience in technical sales, pre-sales, or application engineering is highly regarded but not essential.

Experience selling software to engineers or other technical professionals is highly regarded. What we offer

Competitive base salary plus performance-based incentive.

An initial engagement with a view to a permanent role, so both sides can be confident it is the right fit.

Hybrid working from our Sydney CBD office, inside the Centre for Innovation.

Warm, technically engaged prospects rather than cold lists.

Scope to grow into sales leadership.

Contemporary AI tooling and real ownership of how you work, with minimal bureaucracy. About the company

ELEK Software is an established (2009) engineering software company respected for its market-leading products and technical expertise. We have many customers within Australia and throughout the globe (50+ countries).

Our software products are specifically for electrical power engineering applications, LV electrical design and protection systems, power cables, and electrical earthing.

This is a truly exciting opportunity to be part of the growth of a world-class company!

Check out our website: http://www.elek.com Culture and benefits

If you thrive on technically challenging engineering and are serious about learning, contributing, being creative, and succeeding, then this is where you want to work. We will nurture that in you!

The head office is in Sydney CBD, inside the Centre for Innovation.

📌 Technical Sales Engineer (New South Wales)
🏢 ELEK Software - Electrical Power Systems Design
📍 New South Wales