About the Opportunity

WesTrac is seeking an experienced and commercially focused manager to join our Resources Industries (RI) team. Reporting to the RI Sales Support Manager, this role is responsible for driving parts sales growth across NSW and ACT, with a focus on developing strategic sales initiatives, strengthening customer relationships, and identifying new market opportunities.

Working closely with branch teams, sales representatives, customers, and Caterpillar stakeholders, you will develop and implement growth strategies that enhance customer outcomes while increasing market share and profitability. You will act as a subject matter expert within your assigned industry focus area, providing valuable market insights, commercial guidance, and support to internal stakeholders and customers alike.

This is an exciting opportunity for a proactive business development qualified who thrives on building relationships, identifying opportunities, and delivering measurable commercial results within the mining, civil, construction, or heavy industry sectors.

Key responsibilities

- Develop and implement strategic sales and service plans to grow aftermarket parts sales across NSW and ACT.
- Identify and convert new business opportunities while supporting existing customer partnerships.
- Provide industry expertise, technical guidance, and commercial support to customers and sales teams.
- Collaborate with Caterpillar and internal stakeholders to introduce cutting-edge products, components, and service solutions.
- Develop competitive pricing strategies that maximise sales opportunities and protect margins.
- Drive continuous improvement initiatives and contribute to the overall effectiveness of the sales function.

Skills and Experience

- Tertiary qualification in business, commerce, engineering, or a related discipline.




- Demonstrated experience in a business development, sales, or account management role within mining, construction, civil, or heavy industry.
- Strong knowledge of customer markets across NSW and ACT, with the ability to build and maintain high-value relationships.
- Proven commercial acumen and ability to identify, develop, and execute growth opportunities.
- Excellent communication, negotiation, and stakeholder management skills.
- Strong analytical, project management, and problem-solving capabilities, with the ability to influence outcomes and deliver results.
- Experience with powertrain, hydraulics, and major machine component product groups, including their application, maintenance requirements, and aftermarket opportunities, is highly desirable.

Why WesTrac?

At WesTrac, we're Made for More—more opportunity, more growth, and more impact. With a team of over 4,500 people nationally, we're united by our care for each other, our passion for building a better tomorrow, and our commitment to continual evolution.

We invest heavily in your development, offering access to our in‑house RTO(50737), dedicated learning pathways, and hands‑on experience with the latest Cat® technology and future‑focused capabilities. As one of the world's largest authorised Cat® dealers, you'll be part of an industry leader shaping what's next in mining and construction.

What we offer





- Financial Benefits - Paid Parental Leave & Secondary Carers Leave, Salary Sacrificing, Novated Leasing, Income Protection Insurance & more than 600 retail discounts, such as, Coles, Petbarn, Virgin, HOYTS & Crown. Purchased leave program and RDO options available.
- Health & Wellness - Discounted Health Insurance, Fitness Passport to access multiple gyms across Australia & EAP access to support you and your immediate family.
- Culture & Career - Personal and Team Recognition (Made for More awards), Internal Career Progression, Training & Flexibility through our award-winning WesTrac Institute
- Employee Referral Program - Opportunity to receive a referral bonus for applicable roles
- Additional Perks - Free parking, onsite café, bootcamp and yoga available at certain locations

Next Steps

To be considered for this role, please submit your application via the link. Internal applicants are required to notify their current line manager of their intention to apply, in line with WesTrac's Recruitment and Selection Policy. For further information regarding this role, please contact Kezia - Talent Acquisition on 13•• ••• 028.

Please note: WesTrac may commence shortlisting and interviewing candidates prior to the closing date and reserves the right to withdraw this advertisement earlier if a suitable candidate is appointed.

At WesTrac, our primary focus is our people. As we look to the future, we're focused on harnessing the best talent and providing them with the support they need to achieve success. WesTrac is a member of the Diversity Council of Australia and recognise the value of and strongly support the principles of equal employment opportunities in the workplace and are committed to continue to build our workplace culture.

📌 Business Development Manager (Newcastle)
🏢 WesTrac NSW
📍 Newcastle