About the Role

This is a Marketing role suited to someone who has experience in agency land and has spent a lot of their time in General Marketing Roles including understands the end to end from sales to delivery – you are a Meta elite, data-driven growth marketer responsible for the strategic architecture, deployment, and performance of scaling media portfolios across the Meta ecosystem (Facebook, Instagram). This role demands a robust balance of analytical engineering and creative strategy to translate client commercial targets into highly optimized, sustainable customer acquisition funnels.

Collaborating closely with content creators, copywriters, and data analysts, you'll own the performance lifecycle, ensuring that daily ad spend yields exceptional returns while building future-proof tracking foundations in a rapidly evolving privacy landscape.

Key Responsibilities

1. Account Architecture & Bid Management

- Client and account discussions including team support.

- Architect and structure performance-driven conversion, catalog sales, and lead generation frameworks inside Meta Ads Manager

- Formulate and manage predictive bidding models, strategic scaling frameworks, and fluid budget distribution schemas (utilizing CBO and ABO)

- Design multi-step customer acquisition paths, balancing top-of-funnel discovery campaigns with highly precise bottom-of-funnel remarketing hooks

2. Analytical Optimization & Testing

- Monitor and optimize ad accounts daily against core efficiency indexes, focusing meticulously on CAC, CPA, MER, and Blended ROAS

- Design and execute a continuous A/B testing pipeline across target audience segments, ad layouts, conceptual hooks, and body copy variations

- Analyze creative exhaustion cycles and performance drops to deliver clear, data-informed asset refresh briefs to production teams

3. Technical Infrastructure & Data Integrity

- Audit and verify the end-to-end integration of the Meta Pixel,



custom offline event uploads, and Conversions API (CAPI) setups

- Navigate complex data degradation landscapes using advanced attribution data analysis to reconcile multi-channel platform discrepancies

- Maintain strict operational compliance with Meta's advertising policies, proactively securing account healthcare and asset approvals

What We're Looking For

- Hands-on, verifiable experience scaling media portfolios directly inside Meta Ads Manager within an agency or fast-growth corporate environment

- Deep working knowledge of web tracking configurations, server-side data event tracking, and Google Tag Manager (GTM) protocols

- An exceptional capacity to synthesize complex, multi-touch attribution data into explicit, actionable commercial performance trends

- High-level self-management skills, remaining completely composed and process-driven while navigating high-stakes ad accounts and fluctuating performance trends

- Immaculate professional English communication, with a proven ability to translate complex media buying metrics into clear, executive-ready presentations

Nice to Have

- Active Meta Blueprint Certifications (e.g., Meta Certified Media Buying Professional or Media Science Professional)

- Proven track record of managing substantial monthly advertising expenditures specifically across Direct-to-Consumer (DTC) E-commerce or high-intent B2B/B2C Lead Generation sectors

Why Join Us?

- 100% remote work from anywhere

- Fixed schedule

- Own the strategic architecture of a full-funnel Meta ecosystem, with real influence over acquisition and budget performance

- Work at the intersection of paid media, creative strategy, and data-driven growth

Ready to apply? |
Send us your resume along with a subject line: LRD: Application - Marketing Aus (Meta Platform Expertise) to ******@loveridgedigital.com

You can also utilize this website and register to be included in the other openings we have:
https://northboundrecruiting.com.au/

📌 Head of Paid Media (Meta Platform Expertise) (Bathurst)
🏢 Loveridge Digital
📍 Bathurst