ABOUT US

Family. It means everything to us. From our very first baby steps as a small Balwyn store in 1979, we've grown to become Australia's largest and best-loved baby retailer.

THE OPPORTUNITY

An exciting opportunity has become available for a passionate and growth focused leader to take ownership of the performance and operations of multiple retail stores and services (including car seat installations) across Sydney and Inner Sydney .

Reporting directly to the Southern Regional Manager, this role plays a critical part in driving sales performance, delivering outstanding customer experiences, and ensuring consistent operational excellence across the region. Due to the nature of the role, a full Australian driver licence is required , with regular travel between stores.

This is a fantastic opportunity for an experienced retail leader who brings robust operational capability, a hands-on leadership style, and a genuine passion for the baby goods industry.

KEY RESPONSIBILITIES

Sales & Profitability

- Develop and implement sales strategies to meet and exceed area sales targets.
- Identify trends and opportunities for growth and improvement.
- Work closely with Store Managers to optimise sales and profitability.

Financial Management

- Management of the area budget, ensuring financial goals are met.
- Analyse financial reports and identify areas for cost reduction and efficiency improvement.

Operations

- Oversee inventory management to ensure stock levels are appropriate and losses are minimised.
- Implement and monitor compliance with company policies and procedures.

Team Management & Development

- Recruit, train, and develop Store Managers to build a high-performing team.




- Conduct regular performance reviews and provide coaching and feedback.

Customer Experience

- Ensure a consistent and superior customer experience across all stores.
- Address customer complaints and issues promptly and effectively.
- Review customer feedback mechanisms to continuously improve service.

Services Management

- Oversee the provision of additional services including but not limited to car seat installation, personalised appointments, product hire and cleaning.
- Ensure key performance metrics are achieved, including volume, revenue, costs, conversion rates, utilisation and customer satisfaction.

Compliance and Safety

- Ensure all stores comply with health and safety regulations.

ABOUT YOU

- You have a driver's license & the ability to travel regularly to stores across Inner NSW
- You have a minimum of 5 years’ experience in retail management, with a passion for the baby goods industry.
- You’re a natural born leader with the ability to lead with passion, focus and empathy, whilst being proficient in managing and resolving conflicts among staff and customers.
- You will have extensive retail operations experience, with expertise in implementing sales strategies to achieve and exceed targets.




- You’re customer focused & committed to providing exceptional customer service and improving the overall customer experience.
- You have strong financial acumen with prior experience in developing and managing budgets to meet financial goals.
- You have great interpersonal and communication skills, with the ability to convey information clearly and persuasively.
- You’re a strategic thinker, with strong understanding and awareness of the market.
- You’re a problem solver, with the ability to find innovative solutions to an array of challenges.
- You have a great ability to manage time and manage multiple conflicting priorities simultaneously.
- You are safety and compliance focused.

WHAT’S IN IT FOR YOU

- In this exciting career growth opportunity, you’ll have a chance to learn from an experienced team, getting exposure to all elements of the retail operations lifecycle.
- Company Car
- We're accelerating our growth across Australia and New Zealand, when we grow, you grow!
- Training pathways designed to encourage personal growth and professional development.
- Generous team and family discounts.
- Novated lease options.
- Paid Parental Leave.
- Employee Assistance Program.
- Short Term Incentive program.
- Opportunity to support communities and work with meaningful charity partners.

PLEASE NOTE

- Every employer in Australia has the obligation to ensure that employees have the relevant working rights. All successful applicants will need to undergo a Right to Work check.
- Due to the intimate and personal nature of our work, successful applicants will also need to undergo a National Police Criminal History check.

#J-18808-Ljbffr

📌 Area Manager (City of Sydney)
🏢 Baby Bunting Pty
📍 City of Sydney