Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. A community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Senior Marketing Analyst, Marketing Analytics - APAC (Sydney)

The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, comprehensive fan intelligence, and internal technology and business solutions. We empower teams across the Experiences organization with strategic prioritization, investments, resources, data, insights, and technology required to accelerate business outcomes in service of our goals.

The EA Marketing Analytics team is looking for an analytics professional to take on the role of Senior Analyst in Sydney, Australia, reporting to the Director of Marketing Analytics. The role focuses on digging into diverse data sets related to marketing campaigns, applying leading‑edge data analytics techniques, extracting insights, creating data visualizations, and communicating recommendations to marketing partners to guide action and bring impact.

Responsibilities

- Leverage measurement toolkits to help stakeholders evaluate campaign effectiveness and ROI.
- Select, process, and explore data from an array of internal and third‑party data sources for marketing channels such as video, social media, websites, email, and more.
- Create presentations with crisp data visualizations to tell compelling data stories, distilling quantitative insights into easy‑to‑digest and intuitive presentation form.




- Work closely with APAC marketing partners to understand their needs and deliver data analysis to support decision‑making that leads to improved marketing performance, ultimately becoming a trusted advisor.
- Take initiative and identify opportunities to make business impact.
- Approach analyses with minimal guidance and design a structured, strategic plan before digging into data.
- Collaborate across a global network of colleagues, prioritizing teamwork.
- Manage multiple projects involving complex data collection, analysis, and application.
- Build on enthusiasm for continuous learning and improvement.

Qualifications

- Bachelor’s degree in STEM (Science, Technology, Engineering, and Math) or economics; advanced degrees preferred.
- 3‑5 years of relevant hands‑on analytical experience, with the ability to manage the analytical process and translate findings into actionable recommendations. Prior marketing analytics experience is an advantage.
- Knowledge of and practical experience with statistics, probability, and hypothesis testing.
- Strong SQL skills, including experience querying complex datasets from multiple sources.
- Proficiency in R statistical programming (or equivalent) to explore diverse data sets and create descriptive and predictive models using methods such as correlation analysis, regression modeling, and cluster analysis.
- Curious and creative, enjoying exploration of data and discovery of opportunities.
- Strong analytical, problem‑solving, and critical thinking skills.




- Ability to operationalize abstract questions into quantitative investigations and tackle them data‑driven.
- Strong communication skills, including regular project updates and analytical storytelling.
- Ability to work collaboratively as a team and with other teams spread globally.
- Enthusiasm and motivation to challenge thinking and promote meaningful change.
- View challenges as opportunities; enjoy solving problems and removing obstacles.

Benefits

- Health allowance for private health insurance for you and your family.
- Life and salary continuance insurance.
- Employee assistance program, including coaching and therapy sessions to support your wellbeing.
- Inclusive parental leave policy that supports all parents and carers.
- 17.5% annual leave loading.
- Bonus end‑of‑year leave days between Christmas and New Years.
- Volunteer leave and charitable donation matching.
- Fitness reimbursement program – funds toward fitness expenses.
- Flexible work reimbursement program – funds toward working from home and/or commuting expenses.
- Free EA games.

Equal Employment Opportunity

Electronic Arts is an equal chance employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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📌 Senior Marketing Analyst, Marketing Analytics - APAC (Sydney) (City of Sydney)
🏢 Electronic Arts (EA)
📍 City of Sydney