We are a full-service marketing partner for the global education sector, backed by deep market insight, advanced technology, and AI-driven enrolment strategies. With teams across six countries, we help leading education brands grow internationally through integrated, performance-led marketing.

The Role

We’re looking for an Associate Director who is genuinely hands-on with paid media platforms and enjoys being close to performance. You’ll lead the APAC Paid Media function, but you’ll also be actively involved in campaign strategy, pacing, optimisation, and problem-solving on live accounts.

If you enjoy building strategies and executing them, reviewing performance in-platform, and being accountable for results, this role will suit you. If you’re looking for a role that is purely people management or high-level oversight, it won’t. This is not a desk-only management role.

What You’ll Be Doing

- Lead the APAC Paid Media team across Search, Social, and Programmatic, setting standards for delivery quality, pacing, and optimisation.
- Personally plan, launch, optimise, and troubleshoot campaigns across Google Ads, Meta, LinkedIn, YouTube, DV360, and emerging platforms.
- Own daily and weekly pacing, ensuring spend efficiency, conversion targets, and ROI are consistently met.
- Stay close to accounts, reviewing performance in platform and making hands-on optimisations where needed.
- Translate data into explicit insights and performance narratives for clients and internal stakeholders.




- Partner closely with Account Managers to align paid media strategy with broader commercial and enrolment objectives.
- Coach and upskill Paid Media Executives through hands-on guidance, reviews, and practical feedback.
- Manage and optimise your own portfolio of key campaigns alongside leading the wider team.

What You’ll Need

- Proven experience in performance marketing within an agency environment.
- Experience leading teams, while remaining actively hands-on with platforms.
- Strong paid search expertise, with working knowledge of paid social, programmatic, and data platforms.
- Solid understanding of tracking, analytics, and attribution, including GTM and GA4
- Confidence operating in platform, diagnosing performance issues, and making optimisation decisions yourself.
- Strong communication skills, able to clearly explain performance and strategy to clients and internal teams.
- Experience running multi-market APAC campaigns

Why You’ll Love Working Here

- A collaborative, global culture that values curiosity, accountability, and practical expertise.
- The chance to work with leading universities and education brands worldwide.
- Clear progression pathways within a growing global organisation.
- Monthly wellbeing allowance, regular social events, and free weekly breakfast in the office.
- Hybrid working, with flexibility, balanced by accountability for performance and outcomes.

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📌 Associate Director Paid Media (City of Sydney)
🏢 Hybrid
📍 City of Sydney