The Prospect
We are seeking an experienced Senior Brand Manager for our Allergy portfolio to continue the growth of our market-leading allergy brand and launch OTC to accelerate growth of the portfolio.
In this role, you will lead the brand strategy, build high impact strategic partnerships, and deliver initiatives that drive growth, strengthen customer engagement and deliver exceptional business results.
Reporting directly to the Associate Director Allergy & Eyecare this is a role based at our head office on Elizabeth Street, Melbourne.
Key Responsibilities
- Develop and implement brand strategies to maximise brand performance through insight-led marketing plans and initiatives
- Monitor business performance and optimise activities to identify growth opportunities and optimise brand performance.
- Manage forecasts, budgets and investment decisions to ensure strong return on investment
- Equip sales teams with impactful resources and tools to maximise effectiveness
- Collaborate closely with Medical, Supply, Regulatory, Finance and Commercial teams
- Build and lead internal and external partner relationships
- Develop marketing campaigns that increase brand awareness and consumer engagement.
Experience And Qualifications
- Bachelors' degree in life sciences or healthcare discipline
- 7+ years' healthcare experience with3+ years' commercial marketing experience in pharmaceutical, biotech or healthcare industry
- Experience in managing OTC Pharmaceuticals highly regarded
- Experience in a range of commercial roles in multiple therapy areas, sales experience valued
- Highly strategic and commercially minded
- Agile, adaptable, and responsive to change
📌 Senior Brand Manager, Allergy (Melbourne)
🏢 CSL
📍 Melbourne