Lead Digital Strategist Perth, Western Australia | Full-time | Word Of Mouth
About Word Of MouthWord Of Mouth is a locally owned, full-service creative agency based in Perth, Western Australia, specialising in Creative, Web, Social Media, Digital Marketing & AI.
We're a tight, passionate team of 12 who genuinely care about the work we put out, and the people we put it out with.
Our culture is built on three words that sit framed on our office wall: strategy, precision, and growth.If that resonates with you, keep reading.About The Role
We're looking for a Lead Digital Strategist to own the strategic direction of our clients' digital marketing programs. This is a senior, hands-on leadership role.
You'll lead the development and implementation of digital strategy, working directly with clients to understand their business objectives and building strategies that drive measurable growth against them.
You'll use data and platform expertise to shape client strategy, and direct the team's execution across paid, organic, and content channels.
Over time, this role has a clear path to client lead, holding accountability for strategy, performance, and the client relationship at the highest level.
What You'll Be DoingLeading digital marketing strategy across Meta, Google, SEO & TikTok for a portfolio of client accountsActing as the senior strategic contact for key clients, translating business objectives into digital roadmaps and channel plansOverseeing paid campaign strategy end-to-end: budget allocation, targeting, optimisation, and reportingBuilding and maintaining GA4 and Google Tag Manager measurement frameworks,



and using the data to inform strategyPresenting monthly performance reports and strategic recommendations directly to clientsDirecting content and creative direction, ad creative, organic social, blog and SEO content, website copy, to keep strategy consistent across channelsSetting organic social strategy across Facebook, Instagram, TikTok, and LinkedInMonitoring platform and algorithm changes and adjusting client strategy accordinglyOverseeing client website strategy within WordPress and ShopifyMentoring junior strategists and specialists on strategic thinking and client management
What We're Looking ForProven experience in a senior digital strategy role, ideally agency-sideExtensive, hands-on experience with GA4 and Google Tag Manager, able to build and troubleshoot measurement frameworks independentlyStrong command of Google Ads and Meta Ads, non-negotiableSolid understanding of SEO and content strategySharp analytical thinking, able to turn performance data into clear client recommendationsStrong copywriting across formats and brand voicesExperience managing senior client relationships, and readiness to step into a client-lead capacityAn ownership mindset, you set direction, tone, and pace without waiting to be toldExperience mentoring other marketers is highly regarded
We OfferLocation & Lifestyle: Central, south-of-the-river location with free parking on-siteGrowth & Development: Ongoing mentorship, training, and real opportunities for career progressionCulture & Environment: A collaborative, supportive team where good ideas are welcomed from everyone (WFH Wednesdays)Perks & Advantages: Employee perks and a well-stocked kitchenPeople First: An agency that genuinely values your wellbeing, voice, and growth alongside your output
If you're a senior strategic thinker who loves the craft of digital marketing and wants to lead inside an agency that actually gives a damn, we want to hear from you.

📌 Lead Digital Strategist (Perth)
🏢 Word of Mouth Agency
📍 Perth