CloudTechX is a blockchain-based financial technology platform specialising in over-the-counter (OTC) trading and near-instant settlement services. The core offering revolves around quick, compliant AUD settlement for major crypto assets (BTC, ETH, USDT, USDC), supported by institutional-grade infrastructure.

We are looking for a Performance Marketing Manager to play a pivotal role in driving qualified institutional leads, improving acquisition efficiency, and enabling revenue growth through digital performance channels.

Performance Marketing Strategy & Execution
Develop and implement comprehensive performance marketing strategies across paid channels (SEM, social media ads, display, retargeting)
Manage campaign budgets and optimise for maximum ROI across all acquisition channels
Build tracking frameworks that capture every meaningful user interaction
Execute rigorous A/B testing methodologies to continuously improve conversion rates
Analyse user acquisition funnels and identify optimisation prospects





Analytics & Reporting
Transform complex metrics (CAC, LTV, conversion rates) into actionable strategies and create reporting dashboards that tell stories
Develop targeting segments that find our perfect customers
Develop dashboards to visualise performance and communicate results to stakeholders
Implement advanced targeting and segmentation strategies across platforms
Work with technical teams to optimise landing pages for conversion
Utilise marketing automation tools to improve campaign efficiency
Maintain expertise in emerging performance marketing technologies and approaches

Requirements
7+ years of performance marketing experience
Fintech industry knowledge deep enough to explain blockchain at a dinner party
Equal passion for creative campaigns and spreadsheet analysis
A track record of driving results
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📌 Performance Marketing Manager Melbourne
🏢 Cloudtech Group
📍 Melbourne