The role & team

The CRM Manager role sits within Specsavers Marketing department, which comprises of roughly 80 members based in Melbourne and works collaboratively with a global brand function. We are now looking for a CRM professional to join us on a 12-month fixed term contract. Reporting directly into the Senior CRM Manager, you will be responsible for delivering high-impact, data-driven customer communications that strengthen engagement across the customer lifecycle.

The role plays a key part in developing and executing end‑to‑end CRM campaigns that support business objectives, particularly in driving customer retention, reactivation and conversion. Working closely with internal stakeholders and cross-functional teams, the position ensures campaigns are strategically aligned, insight-led and delivered seamlessly across channels. A strong focus of the role is to continuously optimise performance through a test‑and‑learn approach, using data, segmentation and campaign insights to refine targeting, messaging and channel strategy.

We believe in adopting a hybrid approach to support our people and the future of work. When not working from an alternate location, this role will be based at our support office in Port Melbourne.

Perks
Quarterly bonus scheme




Two free pairs of glasses each year
On-site free parking
Birthday, Volunteer, Professional Development opportunities
Fully funded social club – provides a wide range of activities throughout the year

The skills we are looking for
A minimum of 4 years’ experience in CRM or direct marketing, with a solid track record delivering campaigns across multiple channels including eDM, SMS and direct mail
Proven ability to deliver end-to-end trade campaigns in partnership with marketing teams, from planning through to optimisation
Supported by a CRM Executive, ability to provide day-to-day oversight and guidance without direct line management responsibility
Advanced data capability, with experience in customer segmentation, campaign analysis, and translating insights into actionable recommendations to optimise performance
Robust stakeholder management skills, with the ability to collaborate effectively across cross‑functional teams and influence outcomes in a fast‑paced environment
Highly organised with excellent time management skills, able to prioritise competing deadlines while maintaining a high level of accuracy and attention to detail
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📌 Crm Manager Fixed Term Port Phillip City
🏢 Specsavers
📍 Port Phillip City