Abano Healthcare is Australasia's largest dental support organization (DSO), dedicated to providing exceptional dental care to patients across Australia and Recent Zealand. We are a team of passionate specialists committed to supporting our network of over 250 dental practices and 700+ clinicians, empowering them to deliver the highest quality oral healthcare services.
Abano Healthcare, we're looking for an experienced Performance Marketing Manager to lead our paid media strategy across our trusted brands -Maven Dental, 1300SMILES and Lumino.
This is a hands-on role where you'll own paid search, paid social and performance marketing initiatives, driving patient acquisition, increasing treatment bookings and delivering measurable commercial results. You'll play a key role in building our in-house paid social capability while continually optimising campaigns, customer journeys and conversion performance.
What you'll be doing
Develop and execute paid media strategies across Google Ads, Meta and other performance channels.
Plan, launch and optimise campaigns to drive patient acquisition and treatment demand.
Analyse campaign performance, optimise budgets and improve ROI, CPA and conversion rates.
Lead creative testing, audience strategy and landing page optimisation.
Partner with Digital, Analytics, CRM, SEO and Operations teams to deliver integrated campaigns.
Support local practice marketing initiatives across Australia and Recent Zealand.
Deliver regular reporting and insights to drive continuous improvement.
Qualifications
Knowledge & Experience
5+ years experience in performance marketing, growth marketing or digital acquisition.
Proven experience managing paid media across Googl