Role Purpose

As our Marketing Officer, you will be responsible for planning, creating, and managing marketing initiatives that strengthen brand awareness, generate quality leads, and improve audience engagement across digital platforms.

This role is ideal for someone who understands the full marketing ecosystem from paid advertising and campaign strategy to AI tools, landing pages, automation, analytics, and content creation.

You’ll work closely with management, IT, and operations teams to turn ideas into high-performing campaigns and measurable business results.

KEY RESPONSIBILITIES
Develop and execute digital marketing campaigns focused on lead generation and brand growth
Manage and optimise Google Ads, Meta Ads, LinkedIn, and TikTok campaigns
Plan and monitor advertising budgets and campaign ROI
Create and optimise landing pages and lead conversion funnels
Utilize AI-powered marketing tools and automation systems
Manage website content, SEO, and digital branding initiatives
Create engaging content for social media, newsletters, blogs, and email campaigns
Maintain and manage the marketing content calendar




Manage and grow social media platforms and audience engagement
Implement CRM and email marketing automations
Analyse campaign performance and provide marketing insights and reports
Conduct competitor research and identify recent marketing opportunities
Collaborate with internal teams to align campaigns with business goals

ESSENTIAL SKILLS
2 – 4 years of proven experience in marketing, communications, or digital media
Solid knowledge of Google Ads, Meta Ads, LinkedIn, and TikTok campaigns
Ability to manage advertising budgets and optimise campaign performance
Experience with landing pages, CRM systems, and marketing automation tools
Familiarity with AI marketing tools and content creation platforms
Strong copywriting, communication, and content creation skills
Basic design skills using Canva or similar tools
Analytical mindset with experience using marketing and reporting tools
Organised, proactive, and able to manage multiple projects independently
Experience in remote or international work settings is an advantage

📌 Marketing Coordinator Scarborough
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