We're looking for a Portfolio Growth & Digital Marketing Manager to grow a portfolio of 10 consumer brands. You will identify which brands have the strongest commercial potential, build growth strategies for priority brands, and lead digital marketing, customer acquisition, retention, partnerships and ecommerce execution. This is not an entry-level ecommerce admin role - packing, dispatch and fulfilment are outsourced, so the focus is on strategy and hands-on execution that turns an existing brand collection into a focused, commercially disciplined, scalable portfolio.

Key Responsibilities
Develop and execute digital marketing strategies for priority brands, managing paid advertising across Meta, Google, TikTok and other channels
Plan and test ad creatives, audiences, messaging and offers while monitoring CAC, ROAS and contribution margin
Grow organic social, short-form video, influencer, creator and affiliate programs
Improve ecommerce conversion, average order value and repeat-purchase performance across the portfolio
Build and optimise email/SMS marketing, retention automations, loyalty, referral and subscription programs
Assess the commercial potential of all 10 brands and recommend which to scale, reposition, combine or discontinue
Develop product launches,



seasonal campaigns and promotional calendars
Track revenue, margin, CAC, ROAS, AOV and LTV, and prepare regular performance reporting
Identify partnership, wholesale, retail and marketplace prospects
Brief and manage external agencies, freelancers, developers and creators

What You'll Need
Robust digital marketing experience across paid and organic channels, including Meta Ads and Google Ads
Ecommerce experience, ideally with Shopify, and a track record improving conversion rates
Email/CRM experience with platforms such as Klaviyo, Mailchimp or Customer.io
Robust grasp of CAC, LTV, ROAS and contribution margin
Brand positioning, content strategy and copywriting capability
Influencer, creator and affiliate marketing experience
Strong analytical, reporting and project-management skills
Ability to work independently and juggle multiple brands in a small, founder-led business

Nice to Have
Experience in beauty, skincare, wellness or consumer products
Experience building or scaling small ecommerce brands
SEO, Amazon marketplace, Canva or basic video editing skills

This is a full-time position

Pay: $85,000.00 – $95,000.00 per year

Work Location: In person

📌 Portfolio Growth & Digital Marketing Manager Frenchs Forest East (Australia)
🏢 Indie Brands
📍 Australia