We are looking for a creative, talented and responsive Search Engine Optimisation (SEO) Strategist who will manage all search engine Optimisation. You will manage all SEO activities such as content strategy, keyword strategy and link building to increase rankings on all major networks search. You will identify strategies and techniques to increase the number of website visitors and obtain a high-ranking placement in the results page of search engines.

This is a full time and long term position.

Responsibilities:
Perform ongoing keyword discovery, expansion, optimisation and audit
Deliverables include SEO audit, ongoing optimisations, backlining, off-page SEO, on-page SEO, keyword research, etc.
Optimise copy and landing pages for search engine marketing
Research and implement search engine optimisations
Research and analyse competitor advertising links
Develop and implement link building strategy
Manage campaign expenses by working within a budget and estimating monthly costs and reconciling discrepancies)
Work with the social media marketing teams to drive SEO in content creation and content programming
Recommend changes on website team architecture, linking, content and other factors as needed to improve SEO positions
Execute tests, collect and analyse data and results




Identify trends and insights in order to achieve maximum ROI in paid search campaigns
Check search terms, rankings and analytics constantly to monitor the performance of client websites and make recommendations for improvement

Qualifications:
Minimum of 2 years experience and knowledge of SEO
Has solid experience in managing PPC campaigns across Google, Bing and Yahoo
Experience in using Ahrefs, Bing Webmaster Tools, Google Ads, SEMrush, etc.
In-depth experience in using website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends)
Experience with A/B and multivariate experiments
Has a positive understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)
Excellent analytical skills with the ability to mine data to inform decisions
Prefer working with a rapid-driven agency, where we’re always testing, and data is king
Very organised and loves utilising project management tools
Excellent communication skills to educate, inform, and mediate across a number of stakeholders in the organisation
Excellent organisation and time management skills to complete tasks on time

📌 Seo Strategist Melbourne
🏢 Your SocialChef
📍 Melbourne