PPC & SEO Specialist Local Lead Generation Optimization

East Bunbury, WA, Australia

Job Openings PPC & SEO Specialist Local Lead Generation Optimization

About the job PPC & SEO Specialist Local Lead Generation Optimization

PPC & SEO Specialist Local Lead Generation Optimization
Scope: Part time / Project-Based

Rate: Candidate to propose their own rate

Job Description:

We are seeking a performance-driven PPC & SEO Specialist to optimize lead generation campaigns for a local service-based business. The ideal candidate will audit, rebuild, and manage existing Google Ads (Performance Max) and SEO strategies to significantly reduce Cost Per Acquisition (CPA) while targeting a hyper-local audience (1520km radius, aged 20+).

This is a results-based engagement with high accountability and transparent ROI expectations.

Key Goals:

Reduce CPA from $35$40 to $20$22

Rebuild or optimize Google Performance Max campaigns

Increase qualified lead volume within 1520km radius

Improve local SEO rankings and organic visibility

PPC Management

Audit current Google Ads (PMax) campaigns and past performance

Build optimized campaigns targeting local keywords and geographic areas

Set up conversion tracking, budget limits, ad scheduling, and retargeting





Conduct A/B testing on creatives and keyword strategies

Continuously optimize to achieve CPA and lead targets

SEO Optimization

Conduct local SEO audits and competitor analysis

Optimize on-page content, metadata, and Google Business Profile

Build local backlinks, citations, and directory listings

Recommend blog topics and content strategies (if needed)

Enhance mobile-friendliness, page speed, and technical SEO

Communication & Reporting

Share daily performance updates on CPA, ad spend, and conversions

Attend weekly check-ins for campaign review and strategy adjustments

Document and explain campaign changes and test strategies

Deliver clear reports with actionable insights

Ideal Candidate Profile:

2+ years of hands-on experience in PPC (especially Google PMax) and local SEO

Proven success in lead generation for service-based or local businesses

Robust grasp of digital marketing KPIs: CPA, CTR, ROAS, etc.

Proficient in tools like Google Ads, Google Analytics, SEMrush/Ahrefs, and GMB

Excellent English communicationclear, proactive, and data-driven

Able to provide samples of past campaigns and performance-based results
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