Qualifications
Solid expertise in AEP, including Real-Time Customer Data Platform (RTCDP), data ingestion, identity resolution, and profile unification
Proven experience designing and implementing data pipelines, including ingestion from multiple sources using APIs, streaming, and batch methods
Experience working with segmentation, activation, and audience management to enable targeted, real-time customer engagement
Solid understanding of data modelling, XDM schemas, governance, and privacy frameworks within AEP
Experience integrating AEP with broader Adobe Experience Cloud solutions (e.g. Analytics, Target, Journey Optimizer) and external systems
Solid troubleshooting and stakeholder engagement skills, with the ability to translate business requirements into scalable data and personalisation solutions.
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