What you’ll do
Plan and run the marketing & events calendar: open days, meetups, parade appearances, charity/community activations, and delivery celebrations.
Handle event logistics end-to-end—timelines, vendors, permits where needed, staffing, signage, pack-down, and post-event follow-up.
Build local partnerships through outreach to businesses, clubs, and aligned brands (referrals, co-promotions, sponsorships).
Support customer acquisition: track which campaigns and events drive enquiries, suggest offers/messages, and hand off leads cleanly to sales.
Coordinate radio, print, and digital advertising plans—scripts, bookings, budgets, UTMs, and straightforward performance reporting.
Brief and align the content creator on campaign priorities; ensure messaging is accurate and premium (no hype or misleading claims).
Own on-site brand presentation: banners, A-frames, foyer materials, QR enquiry points, and print-ready files with local printers.
Capture straightforward KPIs monthly: event attendance, partnership pipeline, ad spend vs leads, and lessons for next month.
Represent Ikigai professionally in public—councils, clubs, media conversations, and partner meetings.

What we’re looking for
3+ years across event marketing, local brand activations, partnerships, or dealership/community marketing.




Strong organisation—you can juggle multiple events and campaigns without dropping detail.
Comfortable with budgets, vendors, and polite B2B outreach (phone, email, in-person).
Valid Australian driver licence; able to move materials/signage around Melbourne.
Professional communication and brand judgment in public-facing work.
Weekend/evening availability for scheduled events (planned fairly in advance).

Nice to have
Melbourne inner-north / automotive enthusiast community knowledge.
Experience with Meta/Google campaigns or local radio partnerships.
Basic design eye (Canva/Adobe) to tweak assets when needed.

How hiring works
Apply
Submit your CV, portfolio or example links (social, design, video, events, or campaigns), and salary expectations.
Phone screen
We discuss your experience, local market knowledge, and how you work in a small team.
Practical review
Short task matched to the role—e.g. event run-sheet, one-week content plan, or outreach draft.
In office interview
Meet the team at Northcote, see the showroom/workshop, and align on brand standards.
Offer
Clear start date, schedule, and goals for the first 90 days.
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📌 Marketing & Events Specialist Bendigo
🏢 IKIGAI Motors AU
📍 Bendigo