Love content, social, storytelling and bringing brands to life?
We're partnering once again with a much-loved Australian lifestyle brand in the children's space that has been trusted by families for over 25 years.
With strong wholesale foundations and a growing ecommerce presence, the business is entering an exciting new chapter and looking for a creative, hands‐on Communications & Brand Manager to help shape the brand voice and build deeper connection with its community.
This is not a big corporate marketing role.
It's for someone who loves rolling up their sleeves, creating meaningful content, spotting trends, testing ideas, and turning brand stories into engaging experiences across digital channels.
You'll work closely with founders and cross‐functional teams to bring campaigns, launches, product stories and community engagement to life.
What you'll be doing
Content & Brand Storytelling
Working on email marketing strategy in Klaviyo
Create and execute engaging social and content strategies aligned with business goals
Develop content plans, calendars and publishing schedules
Bring creative ideas to life across social, email, website and campaigns
Write briefs for design and content production teams
Help shape the brand voice and ensure consistency across all touchpoints
Support catalogue copy, product descriptions, campaigns and storytelling
Social Media & Community
Own day‐to‐day social channels including Instagram, Facebook, TikTok and LinkedIn
Create, coordinate and publish content across channels
Engage with the community, respond to comments and foster authentic brand relationships
Monitor conversations around the brand and identify opportunities for engagement
Experiment with new content formats, trends and platform opportunities
Influencer & Partnership Management
Build and nurture relationships with influencers, creators and brand partners
Coordinate influencer collaborations and gifting campaigns
Help grow reach, trust and brand awareness through aligned partnerships
Analytics & Growth




Track content and social performance across engagement, follower growth, traffic and conversion
Use insights to refine content strategy and improve performance
Conduct A/B testing and report on results
Prepare weekly performance reporting using GA4 and social analytics
Trend Spotting & Innovation
Stay on top of social trends, content formats, AI tools and platform changes
Keep an eye on competitors and best‐in‐class brand activity
Bring fresh ideas and new ways of working to the table.
About You
You're creative, proactive and commercially minded. You enjoy both strategy and execution and are the type of person who says, "I can figure that out" rather than waiting for direction.
You'll ideally bring:
3+ years' experience in content, communications, social media or digital marketing
Strong copywriting and storytelling skills
Experience managing social channels for a brand
Confidence briefing creatives or producing content yourself
Understanding of social analytics and performance reporting
Experience with tools like Canva, GA4, Meta, TikTok, CapCut or similar
Curiosity around AI and emerging marketing tools
Solid organisation skills and ability to juggle multiple priorities
Bonus points if you have:
Ecommerce or retail brand experience
Experience in fashion, lifestyle, beauty, kids or consumer products
Short‐form video and content creation experience
Influencer or creator partnership experience
Why this role?
Join a growing Australian brand entering an exciting phase of growth across ecommerce and retail
Work closely with passionate, hands‐on founders where your ideas will be heard
Enjoy the opportunity to experiment, test new ideas and bring creativity to life
Play a meaningful role in shaping how the brand shows up digitally and connects with its community
Perfect for someone who loves content, storytelling, community and building brands people genuinely connect with
You will also receive:
Birthday leave
Onsite parking
Dog‐friendly office
Portfolio or examples of work are required for this application.
#J-*****-Ljbffr

📌 Communications & Brand Manager (Melbourne)
🏢 Altair Recruitment
📍 Melbourne