Play a key role in supporting the Australian economy.
Discounted food, travel, entertainment, gym membership, staff parking and, + more.
Hybrid working environment.
Company
For 81 years, we've achieved success through our ability to innovate, placing a clear emphasis on how we best serve our customers' needs. As demand continues to grow, we have expanded rapidly, now delivering a superior range of dry goods, frozen and chilled products, fresh seafood and meat, confectionery, paper products, and cleaning solutions.
In recent years, we've seen significant growth and invested in our systems and processes, building a close partnership with Woolworths Group that has continued to deliver high-quality service for our customers and suppliers.
In ****, Woolworths moved to a 100% interest in the PFD business, bringing PFD exciting opportunities as a strategic part of the Group. Sharing expertise across both teams will ensure our continued success and drive further growth and unlock our collective potential.
About this Position
Based in Sunshine Coast, this sales leadership role is responsible for the customer and sales management. Within this role, you will work closely with your direct team, ensuring the food service strategy and budget objectives are being met through building sales capability while fostering the PFD values and behaviours and driving team performance accountability. You will also be responsible for your own sales area (Sunshine and Bundaberg region) and achieving agreed targets and budgets.
Key Responsibilities
Execute State and National sales initiatives and deliver budgets outcomes in your own territory
Development of Sales Representatives, including induction and ongoing sales and product training




Manage and oversee Sales Rep call cycles and sales planners
Develop new business opportunities and attend key accounts personally
Work closely with branch sales manager
Manage the execution and measurement of margin growth strategies
Analyse and interpret sales reports/results and take corrective action to achieve sales targets
Report on changes in competitor activities, product availability or related matters including customer credit issues
Co-ordinate sales promotions, training and market research
What We're Looking For
To thrive in this role, you will bring:
Positive, resilient, results driven approach with a commitment to achieving targets and leading by example.
Proven sales face-to-face success and ability to hunt out opportunities
Sales management experience within the food industry, including developing sales strategies, analysing data for insights, and driving adoption of the PFD customer value proposition.
Leadership experience with the ability to coach, motivate and develop high performing sales teams, and varied levels of ability and experience
Handling people related and performance management processes confidently and professionally
Ability to monitor competitor activity and lead the team in capturing insights and conducting SWOT analysis.




Strong communication skills and the ability to build lasting relationships with customers and suppliers across diverse hospitality segments.
Solid financial and analytical skills with advanced Excel capability, familiarity with CRM and OMS systems.
What PFD is Offering the Successful Candidate
We are offering competitive remuneration, superannuation and other staff advantages (such as discounts on staff purchases, discounted accommodation, health insurance and banking).
As part of this position, we are also offering participation in an incentive program.
Culture & Values
Customer Focus: Know your external and internal customers. Gain and preserve their confidence because we can only be successful if our customers are successful.
Respect: Treat people at work and in the community as they would like to be treated. Act safely, responsibly, and ethically.
Passion: Share the passion of making us a successful and dynamic company. Let's celebrate successes.
Simplicity: Let's minimise the complications of doing business so customer services are on time, accurate and reliable. Share ideas to improve our company.
Leadership: All of us can be leaders in our day to day working lives. Bring out the best in yourself and the people around you. Do what you say you are going to do.
As part of our recruitment process, do you consent to undergoing employment checks? These may include a medical assessment (which may involve drug and alcohol testing), a National Police History Check, a Working with Children/Vulnerable Groups Check, and a Licence Validation/Demerit Point Check.
PFD Food Services is committed to being an Equal Employment Opportunity employer.
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📌 Field Sales Manager - Sunshine Coast/Bundaberg (Bundaberg Central)
🏢 PFD Internal Careers
📍 Bundaberg Central