The Role

Lead and shape a rapidly growing, multi‐city experience (SEO, GEO) team at the heart of Australia's leading media network. The role is based in Melbourne, Sydney or Brisbane with a hybrid working model – office collaboration three days per week, remaining days remote.

Responsibilities

- Lead the vision and deliver all Experience (SEO) services, positioning the team as the centre of excellence across Australia and New Zealand.
- Build, mentor and lead a high‐performing team of mid‐senior SEO experts across Melbourne, Brisbane and Sydney.
- Partner with the Group Business Director to track profitability, identify growth opportunities and contribute to winning new business.
- Innovate and elevate SEO, GEO and experience solutions – develop frameworks, processes and deliverable tools that create value for clients.
- Build and maintain trusted relationships with senior clients, integrating strategy into their business and marketing outcomes.

Qualifications & Ideal Experience

- Experienced SEO leader with deep knowledge of technical, local, content and measurement optimisation.
- Commercially astute with proven track record managing revenue, improving profitability and driving agency growth.
- Strong people‐leadership skills – demonstrable experience coaching and developing senior talent.
- Strategic thinker capable of translating innovation into scalable,



repeatable product solutions; comfortable working with emerging technologies such as AI.
- Excellent relationship‐building skills: adept at securing and nurturing senior‐level client engagements.
- Associate Director consideration – open to senior leaders with appropriate experience.

Benefits & Culture

- Hybrid work – office presence 4 days a week in campuses at Melbourne Southbank, Brisbane South Bank and Sydney Barangaroo.
- 20 days holiday (increasing to a maximum of 25 days with service) plus the option to purchase up to four weeks extra leave per year.
- Paid parental leave, adaptable public holidays, birthday leave, early finish options during summer.
- Competitive salary package with access to WPP Media and WPP global networks for career growth.
- Inclusive learning culture, Employee Assistance Programme for mental wellness and diverse employee resource groups.

Equal Opportunity & Diversity

WPP Media is an equal‐opportunity employer. We consider applicants for all positions without discrimination on the basis of race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status.

We provide a respectful culture in which everyone belongs and has equal career opportunities.

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📌 Experience (SEO, GEO) Director (Sydney)
🏢 WPP Media
📍 Sydney