The Company

Australia’s leading healthcare booking and patient engagement platform helps millions of Australians connect with healthcare providers every year. The business is now entering its most exciting chapter.

Over the next four to five years, the vision is to evolve beyond a booking platform and become the place where Australians actively manage their healthcare. A single, trusted platform where patients can securely access scripts, results and health information, manage care for family members, and connect with healthcare providers.

To bring this vision to life, we are seeking an exceptional Chief Product Officer to lead the product function, expand the company’s product offering, and help shape the future of healthcare in Australia.

The Opportunity

We are looking for a commercially minded product leader to define the product vision and build a world-class, customer-led product organisation.

Working closely with the CEO, Technology, Customer, Commercial and Executive teams, you will own the company’s product strategy and roadmap. You will strengthen the existing platform, identify new products and revenue opportunities, and establish the processes and capabilities required to support the company’s next stage of growth.

This is a hands-on executive role for a proven product leader who has helped scale a unicorn or similarly high-growth technology company. You will need to move comfortably between long-term strategy, commercial decisions, customer insight and day-to-day execution.

Above all, we are looking for a genuinely good person who cares deeply about customers, culture and outcomes.

What You’ll Do

Product Strategy and Direction

- Define and execute the company’s long-term product vision, strategy and roadmap.
- Translate the broader company vision into explicit product priorities and investment decisions.
- Identify new products, services and market opportunities that expand the company’s offering.
- Ensure the existing product portfolio continues to improve and support customers effectively.




- Make clear decisions about where to invest, where to improve and what not to build.

Commercial Product Leadership

- Connect product strategy directly to growth, revenue, retention and customer outcomes.
- Develop compelling commercial cases for new products and major product investments.
- Partner with Commercial and Customer teams to strengthen product positioning, adoption and monetisation.
- Use market insight, customer data and commercial performance to guide product decisions.
- Balance customer value, business impact and technical feasibility.

Product Function and Operating Model

- Lead, develop and mature the product function.
- Review the team structure, capability gaps and leadership requirements.
- Introduce clear product development processes, decision-making frameworks and accountability.
- Improve prioritisation, discovery, experimentation and delivery.
- Establish meaningful product metrics and create greater visibility of progress and performance.
- Build a strong, high-performing product team with clear career pathways and succession plans.

Customer and Market Insight

- Build a deep understanding of patients, healthcare providers and the broader healthcare ecosystem.
- Ensure customer needs and evidence sit at the centre of product decisions.
- Strengthen product discovery, research and validation practices.
- Monitor market changes, competitors and emerging opportunities in digital health.

AI and Innovation

- Identify where AI can create meaningful value for patients, healthcare providers and internal teams.
- Partner with Technology to embed AI responsibly across the product portfolio.




- Build a culture of experimentation while maintaining the trust, privacy and quality expected in healthcare.
- Use emerging technology to create new products, improve customer experiences and strengthen business performance.

Executive Leadership

- Partner closely with the CEO and Executive team to shape company strategy.
- Build a highly effective partnership between Product and Technology.
- Communicate product strategy, progress and investment priorities clearly to the Board and Executive team.
- Represent the customer and product perspective in company-wide decisions.

What We’re Looking For

- Proven experience leading product functions in high-growth technology businesses.
- Experience helping scale a unicorn or similarly fast-growing technology company.
- Demonstrated success developing and launching new products, expanding a product portfolio and creating commercial value.
- Experience with consumer-scale platforms, marketplaces or products serving large user bases.
- Strong commercial acumen, with the ability to connect product investment to growth, revenue and customer outcomes.
- A track record of improving product processes, operating rhythms and organisational capability.
- Strong customer instincts, supported by data, research and disciplined product thinking.
- Experience building, developing and leading high-performing product teams.
- The ability to operate strategically while remaining close to customers, teams and execution.
- Strong executive, Board and stakeholder management skills.
- Healthcare experience would be valuable, but is not essential.

Why This Role?

This is a rare opportunity to lead the product strategy of a market-leading platform used by millions of Australians.

You will help evolve the business beyond healthcare bookings, build products that play a more meaningful role in people’s health, and create a product organisation capable of supporting the company’s next decade of growth.

📌 Chief Product Officer (Melbourne)
🏢 Choice Ventures
📍 Melbourne