Lead Membership Experiences for an Iconic Australian Organisation

Victoria Racing Club (VRC) is seeking a Membership Operations Lead to play a critical role in delivering seamless membership experiences across one of Australia’s most prestigious sporting and cultural institutions.

This role is ideal for an experienced membership or operations professional who enjoys end‑to‑end campaign delivery, data accuracy, process improvement, and leading operational excellence.

About the Role

Reporting to the Membership Manager, you will lead the planning, execution and optimisation of membership renewals and fulfilment programs, while acting as a subject matter expert across membership operations.

You will work closely with teams across CRM, Marketing, Digital, Ticketing and Customer Operations to deliver a consistent, high‑quality member experience — from renewal through to race day.

Key Responsibilities

Membership Renewals

- Lead the end‑to‑end delivery of member renewal campaigns
- Collaborate with CRM and Marketing teams on customer journeys, communications and offers
- Oversee testing, execution and optimisation of renewal campaigns
- Manage auto‑renewal processes and ensure financial compliance
- Lead the delivery of physical and digital member fulfilment programs
- Partner with suppliers and internal stakeholders to deliver on time and to quality
- Identify and resolve member issues to enhance the overall experience

CRM & Data

- Maintain CRM data integrity, accuracy and reporting
- Process renewals, new applications and membership changes

Race Day Operations

- Support member services delivery across race days, including the Melbourne Cup Carnival
- Manage key member products (e.g. car parks) during peak events
- Assist with escalations and member issue resolution





Process Improvement

- Drive continuous improvement across membership operations
- Identify opportunities for automation and efficiency
- Document and enhance operational processes and systems

What You’ll Bring

- Experience in a membership, customer operations or similar role
- Strong experience across renewals, fulfilment and CRM systems
- High attention to detail and ability to manage multiple priorities
- Robust communication and stakeholder engagement skills
- Proven ability to work in a fast‑paced, deadline‑driven environment
- Analytical mindset with a focus on process improvement and efficiency
- A proactive, accountable and solutions‑focused approach

What’s on Offer

- Be part of delivering iconic experiences like the Melbourne Cup Carnival
- Work with a passionate and collaborative team
- Opportunity to drive improvements and make a real impact
- Access to a dynamic, fast‑paced events environment

Our Values

- Think VRC — We deliver with one purpose and plan as one team.
- Create Joy — We design experiences that bring joy to our members, customers and each other.
- Be Gutsy — We honour our heritage while being brave and curious about the future.
- F‑Learn — We learn from setbacks and treat them as opportunities for growth.
- Care Deeply — We genuinely care about our people, members, customers and community.

How to Apply

When submitting your application, please include your résumé and any other supporting documents.

You must have the legal right to work in Australia.

Appointment to the role is subject to meeting the Victoria Racing Club’s employment requirements, which may include (but are not limited to) reference checks, and a National Criminal History Check.

Only shortlisted candidates will be contacted.

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📌 Membership Operations Lead (Melbourne)
🏢 Victoria Racing Club
📍 Melbourne