About Gumbuya World

Gumbuya World is Victoria’s only destination where families can experience thrilling rides, a world-class water park and incredible wildlife—all in one place.

Located in Tynong, approximately 50 minutes from Melbourne’s CBD, Gumbuya World is one of Victoria’s most unique tourism and entertainment destinations.

We are entering an exciting stage of growth and are looking for an energetic, organised and hands-on Marketing Manager to help drive attendance, grow revenue and bring our campaigns to life.

About the role

Reporting to the Head of Marketing, you will play a key role in executing Gumbuya World’s annual marketing calendar and managing activity across our owned, earned and paid channels.

This is not a desk-bound marketing role.

One day you could be launching a major school holiday campaign. The next, you might be directing a photoshoot, briefing an agency, working with influencers, building an EDM, updating the website or helping deliver an event inside the park.

You will manage a small marketing team, coordinate external digital and creative agencies and work closely with teams across the entire business.

What you’ll be doing

- Managing and executing integrated campaigns across the annual marketing calendar
- Supporting attendance, revenue, annual pass acquisition and member retention
- Managing Gumbuya World’s website, app, email marketing, social media channels and customer databases
- Developing digital activity that increases traffic, engagement and conversion
- Working with external agencies across SEO, SEM, AEO, paid media, creative and digital performance




- Creating and proofreading content for owned and paid marketing channels
- Coordinating campaign collateral, content creation, photography and video shoots
- Supporting PR activity, influencer partnerships, events and media visits
- Maintaining a fresh and effective image and content library
- Managing tourism listings, education and events directories and promotional partnerships
- Reporting on campaign results, performance and key learnings
- Supervising the Marketing Coordinator and casual social media team
- Collaborating with teams across operations, wildlife, attractions, food and beverage, events and education

About you

You are an experienced marketer who loves turning strategy into action.

You are highly organised, confident managing multiple campaigns and comfortable working in a fast-moving environment where priorities can change quickly.

You will bring:

- At least five years’ experience in marketing, tourism, hospitality, entertainment, FMCG or another fast-paced consumer industry
- Tertiary qualifications in marketing, communications, business or a related discipline
- Strong campaign management and execution skills
- Hands-on experience managing digital marketing channels and platforms




- Experience working with websites, email marketing systems, social media and customer databases
- A robust understanding of SEO, SEM, digital media and conversion optimisation
- Excellent written communication, content creation and proofreading skills
- Confidence managing agencies, suppliers and internal stakeholders
- Strong reporting, problem-solving and time-management capabilities
- Creativity, initiative and the ability to make decisions
- A collaborative leadership style and experience supporting or supervising a small team
- A genuine interest in emerging media, technology and changing consumer behaviour
- A valid Australian driver’s licence

Experience creating social media, photography or video content will be highly regarded.

Why join Gumbuya World?

- Work for one of Victoria’s most unique family destinations
- Build campaigns that reach hundreds of thousands of Victorian families
- Work across rides, wildlife, water park, events, education and tourism
- Join a passionate, ambitious and collaborative team
- See the direct impact of your work on visitation and business growth
- Enjoy a role where no two days are the same
- Access staff benefits and experience everything the park has to offer

Location

This is a predominantly onsite position based at Gumbuya World in Tynong, Victoria, approximately 50 minutes from Melbourne’s CBD.

Being onsite is an important part of the role, allowing you to capture content, understand the guest experience and work closely with teams across the park.

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📌 Marketing Manager- Theme Park & Tourism (Traralgon)
🏢 Gumbuya World
📍 Traralgon