At Merry People we believe gumboots are one of the most practical types of footwear and our aim is to make them into an everyday footwear item GLOBALLY! Our signature boots come in a range of fun colours while also keeping your feet comfy, supported and warm.

We embrace getting outside, enjoying the messy parts of life and finding little moments that make you merry throughout your day!

Our founder started Merry People at weekend farmers markets in 2014 and over the last 12 years has self funded its growth across Australia, the US & UK. We are excited about the future, but also it is important for us to have fun and enjoy the journey along the way.

Our core values underpin our recruitment, how we work and the decisions we make:

AUTHENTICITY: We aim to be transparent in what we communicate and always look for opportunities where we can improve. We always try to do what feels right as a brand and in line with our values.

KINDNESS: To us, kindness is treating everyone with understanding and respect, from our suppliers to our customers and everyone in between.

ADVENTURE: We embrace trying current things, stepping outside of our comfort zones and finding different pathways.

JOY: To make people feel merry, playful, carefree and positive when they connect with our brand.

About the role

We're looking for a Performance Marketing Manager to own paid performance across Meta, Google and emerging channels in AU, US and UK. Reporting to the Director of E-commerce, you'll be accountable for revenue, ROAS and new customer targets, working alongside our Creative Performance Strategist, our external media buyers and our affiliate agency.

The role is strategic and hands-on. You'll set the direction and stay close enough to the detail to notice when the pixel isn't firing properly.

What you'll be doing

- Own day-to-day trading across Meta and emerging channels like TikTok, delivering revenue, ROAS and new customer targets in AU, UK and US




- Manage channel-split budget and daily allocations across all markets, watching pacing and performance gaps
- Run test-and-learn across targeting, creative and channel mix, then turn what you learn into strategy
- Partner with our Creative Performance Strategist and the Brand & Content teams so creative and channel needs line up
- Keep the backend clean: tracking, naming conventions, automation, platform integrity
- Hold our affiliate agency to blended CAC/MER targets and challenge reported performance before sign-off
- Reduce our reliance on Meta by scaling new channels through structured testing, and help shape longer-term budget and channel mix
- Manage our relationships with the Meta and TikTok reps

What you'll bring

- Proven success scaling paid performance for D2C brands (Meta and Google Ads essential, TikTok highly valued)
- Strong analytical instincts, and the ability to turn numbers into a clear next move
- Experience with Shopify, GA4, Looker or similar reporting tools, attribution models and creative testing
- Real operational discipline, from asset formatting through to pixel configuration
- Comfort owning clear KPIs and taking responsibility for the outcome
- A collaborative approach, and an understanding of where performance targets and brand protection pull against each other

What we can offer

- Qualified Growth: Learn alongside an ambitious team, plus receive direct support from account managers, advisors, and team-members.
- Culture & Environment: A fun, dynamic team based in Abbotsford, VIC-close to trains, trams, and buses, with end-of-trip facilities and bike storage. We also offer hybrid/flexible work arrangements.
- Competitive Salary and a supportive environment to help you learn, grow and create impactful value.
- FREE Gumboots! Because getting outside (rain or shine) is part of our DNA.

Hiring process

- Introduction call with Mairead (30 mins)
- Technical call with Colin, our Digital Marketing Advisor (30 mins)
- Take-home task presented back to the team (1 hour)

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📌 Performance Marketing Manager (Williamstown)
🏢 Merry People
📍 Williamstown