03 Aug
|
Just Global
|
New South Wales
03 Aug
Just Global
New South Wales
Just Global:
At Just Global, we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive recurring revenue. We are the heart of B2B.
What you are accountable for:
The Senior Manager, Media is accountable for driving and supporting all aspects of the media planning and activation process and workflow, including the integrated workings of cross-channel platforms for a select group of accounts. You will play an integral role as an integration lead, developing media strategies that translate into media plans while also being responsible for ensuring flawless execution and activation of plan across all channels. Proven leadership experience, established mentorship success stories, extensive integrated media experience, and strategic thinking are all vital in this position. This role also partners closely with Client Services and senior media leadership to build strong relationships across teams while also ensuring our work product is always thoughtful to the entire customer experience across paid channels and every other brand touchpoint our audiences will use in their journey.
What you are responsible for:
Internal
- Champion the cross-channel planning and activation process and workflow for active campaigns across a select group of accounts
- Act as key integration lead collaborating with omnichannel, social, search, and content syndication teams throughout the full life cycle of active campaigns
- Lead the translation of plan to inputs for activation; in collaboration with cross-team, direct optimizations throughout campaign life cycle to meet and/or exceed performance goals
- Oversee and support management and maintenance of active media plans within media planning platform, ensuring integrity of plans at all times for select group of accounts
- Lead and own regular budget pacing at overall plan level and monthly actualization process for select group of accounts
- Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
- Troubleshoot issues/concerns and work with online partners to resolve as needed
- Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
- Remain fully embedded in all aspects of the campaign, including the planning process, through campaign execution and measurement
- Participate in larger team projects on the future of media planning and activation
- Maintain a comprehensive grasp of the current data and technology environment relevant to formulating a data strategy for first-party and/or third-party initiatives
- Exhibit the ability to anticipate and solve problems
- Own and foster growth in the relationships with agency partners, where applicable
Customers
- Work closely with account and senior media leads to ensure strong senior client relationships on a select group of accounts
- Discover and deliver recent and innovative solutions to cross-channel media activations based on specific client business issues and challenges
Market Knowledge
- Keep current with global industry trends and ongoing platform evolutions and solution innovation for select group of accounts
- Core understanding and knowledge across digital media landscape including programmatic and leading ad tech platforms
- Participate and contribute to agency thought leadership initiative, as applicable
Management Responsibilities
- For select group of accounts, dotted line and direct line management of team, mentoring, coaching, and ensuring best practices are shared and maintained
- Manage workflow of assigned accounts by ensuring tasks are properly delegated across relevant team members
- Oversee cross-channel process to achieve flawless execution and streamlined operations for select group of accounts
- Ensure process and activation best practices are used across select group of accounts
- Support internal training and development initiatives specific to agency media planning and activation process, from media strategy to final reconciliation
What you'll bring [knowledge, skills, and/or experience]:
Knowledge
- Agency knowledge
- B2B Marketing – Client Knowledge
- B2B Marketing – Industry
- B2B Marketing – Media Activation
- B2B Marketing – Media Planning
- B2B Marketing – Media Strategy
- B2B Marketing – Vendor landscape
Skills
- Active listening
- Challenge mediocrity
- Commercially astute
- Data analysis
- Eye for detail
- Multitasking
- Organized
- People management
- Platforms: Asana, Nexelus
- Presentation skills
- Prioritizing
- Problem-solving
- Stakeholder management
- Storytelling
- Strategic thinking
- Upwards management
Experience
- 5+ years of experience in a digital marketing environment, agency and/or client experience
- 3+ years of experience in strategy and planning of B2B media campaigns
- 2+ years managing a team of direct reports
- 1+ years of experience leading process and workflows across multiple teams and functions
#J-18808-Ljbffr
📌 Senior Manager, Media (New South Wales)
🏢 Just Global
📍 New South Wales