The Senior Marketing Campaign, Marketing & Communication will lead and oversee the marketing strategies and initiatives that drive business growth and promote awareness for retail and corporate banking financial services. The role requires a dynamic professional who comprehends marketing principles and frameworks and is able to develop marketing plans and execute marketing campaigns that effectively meet the bank’s objectives and goals.

Responsibilities

Strategic Campaign Planning

- Develop comprehensive marketing campaigns that align with the bank’s goals and objectives to support retail banking and corporate banking portfolios;
- Manage campaign budgets and timelines to ensure projects are delivered on time and cost efficient;
- Collaborate with cross‑functional teams to ensure campaign messaging, value proposition, and creative assets are on‑brand and effective.

Campaign Execution

- Plan and execute campaigns that cater to different targeted audiences to achieve specific goals and results in various areas, such as tactical, awareness, and product launch campaigns, which drive business growth and awareness using digital platforms, especially leveraging social media channels and marketing touchpoints;
- Develop and implement offline marketing activities, including product and service launch events, partnership MOU events, sales activation, etc.

Performance Tracking and Reporting





- Analyze campaign performance data and adjust strategies as needed to optimize results and return on investment (ROI);
- Monitor competitors’ marketing activities, product launches, and campaign performance, and prepare comprehensive reports to inform strategic decisions;
- Stay up-to-date on industry trends and best practices to continually improve campaign effectiveness.

Collaboration

- Build and maintain relationships with external vendors, influencers, and business partners to support campaign execution;
- Work closely and maintain a valuable working relationship with internal teams, product owners, and related cross‑departments during each campaign stage process;
- Perform other tasks as assigned by line manager.

Qualifications

- Degree or professional qualification in Marketing, Finance and Banking or equivalent;
- At least 3 years of experience in marketing, preferably in financial services, with excellent communication and project management skills;
- Strategic thinker capable of developing marketing plans aligned with business goals, market trends, and customer insights;
- Creative and solution‑focused, skilled in crafting innovative campaigns that engage audiences, build brand identity, and drive results;
- Strong analytical skills to turn marketing data into insights and make data‑driven decisions that boost impact and ROI.

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📌 Senior Staff Marketing Campaign, Marketing & Communication Unit (Alton Downs)
🏢 Foreign Trade Bank of Cambodia
📍 Alton Downs