HarvestStack has proven that when you connect the right fishers, farmers, chefs and buyers, good things happen. Trust builds. Quality improves. People care more about what they’re buying and selling.

To date, that’s been driven by strong, direct relationships, and complicated inefficient supply chains. We are transforming this into the scalable digital backbone of a better food system.

HarvestStack is entering a new phase. Demand is growing. The platform is live. The opportunity is real.

The challenge is simple: how do we scale our strong relationships without losing what makes them work?

This role exists to solve that problem.

The role

At its core:“You create meaningful, repeatable opportunities for the people who produce food and the people who work with and eat it to connect, build trust, and trade together.”

The majority of your time (around 70%) will be spent in market with chefs, buyers, and venues; the rest will be establishing scalable ways for customers to engage. Your key output will be building relationships that translate into real usage of the platform.

Your primary focus is on the buy side of the network, understanding how they operate, what they need, and how HarvestStack becomes part of their day-to-day.

You will:

Spend time in market with customers,restaurants, producers, events

Build a consistent cadence of engagement that strengthens relationships over time

Design and run our engagement strategy, using ambassadors, events, great contentetc

Bring the brand to life through real-world and digital activations

Turn conversations into insight, and insight into action

You’ll report to our Growth Lead and share accountability for the commercial performance of the business. You’ll work in a small team and closely with the founders, but spend most of your time with our customers. While there are clear responsibilities, you can expect to hustle as a team when the moment calls.

This is not a desk role.

What success looks like

In your first 90 days:

You understand the business, the customers, how we operate, and what we exist to do

You’ve shaped an engagement strategy, and have started to execute

We’re seeing early signals: inbound enquiries, engagement, and momentum

Beyond that, you will be responsible for:

Growth Support

Increased inbound enquiries

Stronger conversion of relationships into consistent platform usage

Customer Trust

Deeper, more meaningful customer relationships

Habitual engagement with HarvestStack.





Community & Brand

Strong, positive customer sentiment

A visible, trusted presence in market

A pipeline of meaningful engagement opportunities

What a great week might look like

You’ve had 10–20 meaningful conversations with customers over great coffee, the pass, or on the phone

You’ve learned at least one actionable insight and shared with the team

You've joined the team on a field trip to a farm or fishing trip

You’ve created or progressed an opportunity for people to connect at scale

Content is live and getting genuine engagement

The team feels momentum, and you’ve helped create it

What this looks like in practice

Most of your week is spent in-market or speaking directly with customersmaintaining a steady rhythm of conversations, follow-ups, and visits that keep customers engaged and moving forward.

You help onboard customers, and get them comfortable from initial interest → first order → consistent use over time

You capture content naturally in the environments you’re already in

You support and run events that bring producers and buyers together

You spend time with producers alongside the team to build shared understanding

You act as our eyes and ears in market, feeding insight back into product, ops, and growth

How this role works

This is a high-trust, high-autonomy role.

You’ll work with ambiguity and move confidently with ~80% of the information

You’ll balance thinking and doing, strategy and execution

You’ll spend a lot of time out, not behind a screen

You’ll build systems where they don’t yet exist

You’ll move quickly, test, learn, and improve

Your job is to help turn 1:1 relationships into something that scales.

This role sits right next to the commercial heartbeat of the business. Your work should directly result in growth through better engagement and outcomes for customers.

What you need to be effective

You can build trust quickly with all kinds of people

You communicate clearly, in person, on the phone, and in writing

You can take an idea and turn it into something real





You work independently without losing alignment

You understand how relationships drive commercial outcomes

You don’t need to be an expert on day one.
You do need to be able to figure things out.

Who thrives here

Maybe you’ve worked in hospitality. Maybe you grew up on a family farm. Or maybe you just genuinely care about great food and where it comes from.

You’re someone who:

Is naturally good with people, without forcing it

Doesn’t wait for permission to act

Can turn loose ideas into structured execution

Cares about great food, people, and the workplace

Enjoys building something from nothing and working hard to change things for the better

Warm, but grounded

Persuasive, but not salesy

Independent, but collaborative

You’re comfortable walking into a busy kitchen and having a real conversation. You probably prefer to be in a venue than sitting behind a laptop.

Who this is not for

This role won’t suit you if you:

Need structure and constant direction to perform

Prefer internal work over being out with customers

Confuse relationships with being overly social or unstructured

Struggle to turn conversations into outcomes

The biggest mistakes in this role:

Being busy without a clear tie to commercial outcomes and impact

Driving activity without stronger relationships, retention, or growth

Treating relationships as transactions

Hard-selling products or platforms instead of building trust

You’ll help build a brand, community and industry changing platform from the ground up

You’ll design an engagement system, not inherit one

You’ll work directly with experienced founders, advisors and Board on strategy

Join a driven small team, that believes high performance is an outcome of balance

Benefit from real autonomy and ownership

You’ll share in the upside of an early-stage company through structured share distributions

More broadly, you’ll play a key role in rebuilding a food system with genuinely better outcomes for people, the planet, and plate.

Practicalities

Salary based on experience

Flexible hybrid working based in Melbourne, Victoria

Expect travel to increase as we grow

If around 80% of this sounds like you, you are probably a great fit.

We may not always be looking for specific roles, but great people are hard to find. If you think you are a great fit in some way, we would love to hear from you.

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📌 Community Manager (Relationships & Growth) (Melbourne)
🏢 Harveststack
📍 Melbourne