Regional Sales Manager - Perth & Southwest

Proudly Australian owned, Coates has a long history of supporting customers to deliver major projects and an exciting future focused on growth. We provide end-to-end solutions spanning Equipment Hire, Engineering Solutions, Industrial Solutions and Power & HVAC.

At Coates, we’re passionate about delivering safe, smart and sustainable equipment solutions. Our people are at the heart of everything we do, and together, we make it happen.

The opportunity

We’re looking for a highly motivated Regional Sales Manager to lead a high‑performing sales team across the Perth and SouthWest region.

Based in Belmont, you’ll lead a team of seven direct reports including Major Project Managers and Account Managers who are based across Belmont, Kwinana and Bunbury. It’s a strategic, hands‑on leadership role: you’ll spend significant time in the field coaching your team, building executive‑level customer relationships, uncovering new opportunities and driving a high‑performance sales culture.

You’ll play a key role in shaping regional sales strategy, growing customer share of wallet and delivering sustainable revenue growth across the construction, infrastructure, mining and industrial sectors.

What you’ll be doing

- Lead and champion Coates’ Safety‑First culture across your team and customer network.
- Shape and execute regional sales strategy to grow revenue and market share.
- Coach, mentor and develop a team of sales professionals to achieve exceptional results.
- Build and strengthen relationships with key customers, stakeholders and decision‑makers.
- Spend around 60% of your time in the field, driving customer engagement and sales activity.
- Generate new business and maximise opportunities within existing accounts.
- Spot and capitalise on major project opportunities across the region.
- Use CRM insights,



pipeline data and sales intelligence to lift team productivity, forecasting accuracy and performance.
- Collaborate with Pricing, Marketing, Operations and Leadership teams to deliver winning customer solutions.
- Monitor market trends, competitor activity and emerging opportunities to support strategic growth.

What you’ll bring to the role

You’re a proven sales leader who thrives on developing people, building customer relationships and delivering commercial outcomes.

- Proven success leading field‑based sales teams in a B2B environment.
- Experience selling into the construction, mining, infrastructure, industrial or related sectors.
- Strong leadership capability with the ability to coach, mentor and develop high‑performing teams.
- Strategic selling expertise with the ability to build, manage and convert sales pipelines, forecast effectively and deliver sustainable growth.
- Strong commercial acumen, with the ability to analyse data and pipeline insights, spot trends and translate them into compelling, actionable business outcomes.
- Exceptional stakeholder management, communication and relationship‑building skills.
- Experience developing and executing business plans and account growth strategies.

What you’ll get in return

- Development and career progression pathways
- Company Benefit Vehicle
- Flexible working options available—let’s discuss what works best for you
- Access to our employee discounts, perks and well‑being program including Fitness Passport
- Purchased additional leave program
- Novated leasing and salary sacrifice
- 12 weeks Paid Parental Leave in addition to government parental leave scheme
- Volunteering opportunities through the Coates Foundation

Diversity and inclusion are at the heart of our culture. Coates welcomes candidates from all backgrounds, experiences and perspectives to apply.

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📌 Regional Sales Manager - Perth & Southwest (Bunbury)
🏢 Coates
📍 Bunbury